The Tolan Group Recruits Chief Revenue Officer for NLP Logix
March 25, 2026 – The Tolan Group (TTG) has placed D.J. Price as chief revenue officer at NLP Logix in Jacksonville, FL. “D.J.’s energy and leadership will push NLP Logix into a new phase of innovation and scale,” said Ted Willich, co-founder and CEO. “His ability to create high-performing teams and drive aggressive, sustainable growth makes him the ideal leader to help shape our future growth.”
Mr. Price brings more than two decades of sales leadership across enterprise software, telecommunications, services, and digital marketing, including 18 years of B2B experience supporting mid-market and enterprise organizations. He has built and led multimillion-dollar revenue teams throughout North America and brings a proven ability to accelerate high-performance growth.
Prior to joining NLP Logix, Mr. Price served as head of sales for Tektronix’s $140 million service solutions organization, leading new business, renewals, and customer success across North America. Earlier leadership roles at Lumen Technologies, Thryv, and Infor reflect his consistent success in enterprise sales strategy, team development, and revenue acceleration across complex technology environments.
In his new role, Mr. Price will lead NLP Logix’s revenue strategy, overseeing sales, go-to-market execution, and customer expansion initiatives. His background building sales organizations from the ground up, implementing disciplined funnel management systems, and aligning technical and commercial teams positions him to scale revenue functions in high-growth, innovation-driven environments.
“I am excited to join NLP Logix at such a transformative moment,” said Mr. Price. “This team has the talent and the technology to reshape how organizations adopt and operationalize AI. My focus is on accelerating our market impact, expanding our reach, and driving an innovative growth strategy that keeps NLP Logix at the forefront of practical and responsible AI.”
NLP Logix is a provider of artificial intelligence and machine learning solutions, delivering custom-built applications that enable organizations to harness data, automate complex workflows, and drive measurable business outcomes. By combining deep technical expertise with scalable AI frameworks, NLP Logix helps clients accelerate digital transformation and operational efficiency.
Related: The Tolan Group Recruits CEO for Radsource
The Tolan Group is a Hunt Scanlon Top 50 healthcare and life sciences executive search firm. It provides recruiting services for clients and candidates serving the private equity market, focused on placing leadership for healthcare services, healthcare technology, and behavioral health.
How The Tolan Group is Leveraging Leadership for Behavioral Health’s Next Growth Phase
Behavioral health is gaining momentum as demand accelerates, investment activity intensifies, and care delivery models continue to evolve. Tim Tolan—founder, chairman, and managing partner of The Tolan Group—recently sat down with Hunt Scanlon Media to discuss how these forces are reshaping the sector and elevating the importance of experienced leadership. The conversation explores market dynamics, accelerating interest from mid-market private equity, and the executive capabilities required to support scale, governance, and long-term performance.
Tim Tolan is founder, chairman, and managing partner of the firm. He is an experienced healthcare executive leading a healthcare-centric executive search and contract staffing firm serving healthcare services, healthcare tech, long-term care, and behavioral health. Mr. Tolan has multiple decades of experience in both privately held and publicly traded companies in a variety of leadership roles. He has deep PE expertise in placing executive leadership into portfolio companies across the healthcare sector.
MAX Surgical Specialty Management Search
The Tolan Group also recently recruited Jeff Couper as the new CFO of MAX Surgical Specialty Management. He brings more than two decades of leadership experience in healthcare finance, operational transformation, and strategic growth. Mr. Couper most recently served as CFO for multiple multi-site healthcare organizations including Absolute Dental Group and Children’s Dental Health, where he played a central role in financial restructuring initiatives, acquisition integration, and successful exit processes.
In his new role, Mr. Couper will oversee financial strategy, planning, and operational finance initiatives across MAX Surgical Specialty Management. His experience implementing advanced financial reporting systems, managing complex acquisition integrations, and strengthening capital structures positions him to help scale the organization’s financial infrastructure during its continued expansion.
MAX Surgical Specialty Management is a surgeon-led platform that partners with oral and maxillofacial surgery practices to deliver comprehensive operational, financial, and technology-enabled support services.
Related: The Tolan Group Fills Senior Positions for Holding Hands, Duly Health and Care, and Anodyne
Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
