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Can you influence exiting employees to bolster your employment brand?

As job seekers search for companies they would love to work for, social media platforms like Glassdoor and LinkedIn are giving them easy access to former employees’ candid opinions of their employers. At the same time, former employees seem to be increasingly comfortable sharing their impressions.

This gives your prospective employees, customers, investors and business partners unprecedented insight into everything from your company’s culture to its leadership style, work environment, products and services, and even HR processes. It also leaves your employment brand more vulnerable than ever.

Unfortunately, little research has been conducted on the influence that exiting employees can have, as well as what companies can do to turn former employees into brand ambassadors and advocates. To help fill this gap, Mullin International, a leading Outplacement firm, and Hunt Scanlon Media, a leading provider of strategic HR information, are partnering on a study focusing on HR executives’ opinions. We’d like your input.

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Your Role:
 CHRO 
 Leader of a functional HR area 
 HR business partner or generalist 
 Other HR (e.g., specialist, project manager) 
 Other non-HR 
Company Size:
 0-100 employees 
 100-1,000 employees 
 1,001-10,000 employees 
 Over 10,000 employees 
Industry:
 Energy 
 Finance 
 Healthcare 
 Hospitality 
 Insurance 
 Manufacturing 
 Media 
 Pharmaceuticals 
 Technology 
 Telecommunications 
 Other 
Does your company provide Outplacement services?
 Yes 
 No 
If Yes, for those exiting employees who are eligible for Outplacement services, how much impact do you feel Outplacement services are having on…
Leaving a positive impression of your company
 None 
 Some 
 Moderate 
 Considerable 
 Great 
Preventing legal action against your company
 None 
 Some 
 Moderate 
 Considerable 
 Great 
Protecting your employment brand
 None 
 Some 
 Moderate 
 Considerable 
 Great 
Reducing HR costs
 None 
 Some 
 Moderate 
 Considerable 
 Great 
In light of social media trends such as Glassdoor, are your concerns about exiting employees’ impressions of your company
 Increasing considerably 
 Increasing slightly 
 Not changing 
 Decreasing slightly 
 Decreasing considerably 
How much influence do you feel exiting employees have on your brand image to…
The off-boarding process
 None 
 Some 
 Moderate 
 Considerable 
 Great 
Severance packages
 None 
 Some 
 Moderate 
 Considerable 
 Great 
Outplacement services
 None 
 Some 
 Moderate 
 Considerable 
 Great 
Alumni groups
 None 
 Some 
 Moderate 
 Considerable 
 Great 
Communications with manager during or after off-boarding
 None 
 Some 
 Moderate 
 Considerable 
 Great 
Communications with coworkers during or after off-boarding
 None 
 Some 
 Moderate 
 Considerable 
 Great 
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About Mullin International

Mullin International is the global leader in Outplacement and Redeployment solutions. Their commitment to improving the Outplacement experience for impacted employees and delivering measurable results through real-time data for their clients has kept Mullin International at the leading edge of our industry and has helped them become the largest privately owned outplacement firm in the world.

Unlike single solution providers, Mullin International takes a multi-touch approach to Outplacement and Redeployment They have successfully interwoven our experience, proprietary technology, and the human component into a proven process that results in helping candidates find jobs faster.