Hunt Scanlon Media is convening over 600 top business professionals from around the country on April 29, 2020 at TheTimesCenter in New York to discuss a wide range of issues impacting talent in the sports, media & entertainment sectors. The convergence of sports, entertainment, media & technology has put a premium on talent acquisition. We invite you to take part in a full day of learning to find out how industry leading recruiters and top corporate talent experts from around the field are meeting the challenge.




Rob Adams


Rob Adams Moderator – Hunt Scanlon Media
John Skipper
Kaitlyn Gappens


John Skipper Executive Chairman – DAZN Kaitlyn Gappens VP People – DAZN

The sports, media & entertainment sectors are converging in dynamic & complex ways, requiring agile leadership with serious team-building abilities. Traditional media platforms, for one, are being disrupted by new and fast-growth, over-the-top (OTT) streaming services like DAZN. These distribution channels empower consumers eager to cut their cable cord. John Skipper, executive chairman and Kaitlyn Gappens, VP of people of DAZN, will discuss their organization’s global approach to scale its upstart operation, which heavily relies on bringing in top talent from across the sector.



Moderator: Jason Hanold


Moderator: Jason Hanold CEO & Managing Partner – Hanold Associates

“Sport has the power to change the world,” said Nelson Mandela nearly 20
years ago. Today, the NBA is a leader in attracting and retaining the very
best talent. But, it’s not just about attracting talent. The NBA is equally
focused on inclusion, mentoring, professional development and other human
resource development programs that are impactful at all levels of the
league. Here’s how the NBA is building a culture of inclusion, development and “belonging.”

Oris Stuart
Chief Diversity & Inclusion Officer

Eric Hutcherson
Chief Human Resource Officer

Julie Derene
SVP & Chief Talent Officer

Gracie Mercado
VP & Head of Team HR




Networking Break



Los Angeles has secured the 2028 Olympic Games, triggering a top-level talent search and staff-up at LA 2028 as part of a $5 billion business drive. Simultaneously, the USOC, NBCU Sports Group & LA 2028 have entered into a multi-party joint venture to pool resources, assets and teams to optimize their respective businesses over the coming eight years. Here’s how these cutting-edge deals came about and how these organizations formed their management teams.

Kathy Carter
Chief Revenue Officer
LA 2028

Pete Bevacqua
NBCU Sports Group

Jennifer Storms
Chief Marketing Officer 
NBCU Sports Group

Brian Lafemina
Chief Business Officer 
LA 2028



Sam Kennedy
Mark Shapiro


Sam Kennedy President & CEO – Boston Red Sox & Fenway Sports Management Mark Shapiro President & CEO – Toronto Blue Jays & Rogers Centre

Sam Kennedy and Mark Shapiro are two of the most influential and creative professionals in the business of sports. They also know a thing or two about people. As chief executives overseeing two of the most talent-driven organizations in baseball, each uniquely understands the value of talent development in building and sustaining high performance cultures. Recognized for their expertise and vision in recruiting and retaining exceptional talent, they have each found creative ways to put ‘people first’ in their organizations. For them, talent drives success. In this dual keynote presentation, these baseball innovators will explore the leadership skills and competencies required to foster an agile, adaptable and winning culture.




Champagne Reception



Moderator: Len Perna


Moderator: Len Perna Chairman – Turnkey Sports & Entertainment

The convergence of sports, entertainment, media & technology has put a premium on talent acquisition. The use of executive search firms and specialized recruiters are playing an ever-increasing role in the never-ending battle for the best talent. Here’s how the industry’s best recruiters compete for talent and win for their clients.

Nada Usina
Managing Director  
Russell Reynolds Associates

Greg Santore
Partner and Head, U.S. Sports Leadership Practice
Odgers Berndtson

Tracy O’Such
Managing Partner  
Diversified Search

Glenn Sugiyama
Managing Partner and Global Sports Practice Leader 
DHR International

Jamie Crittenberger
Managing Director and Global Sports & Entertainment Practice Leader 
ZRG Partners



Interviewer: Rick Alessandri
Juan Carlos Rodriguez
Margaret Lazo


Interviewer: Rick Alessandri Managing Director – Turnkey Search Juan Carlos Rodriguez President – TUDN (formerly Univision Deportes) Margaret Lazo Chief Human Resource Officer – Univision

With Hispanic culture influencing everything from food, music and fashion, it’s not surprising that Latinos have a significant impact on the sports world. As president of the TUDN, Juan Carlos Rodriguez has built the fastest growing sports network since its launch in 2012. In this session he will be joined by Univision CHRO, Margaret Lazo, to share their insights into U.S. demographics and its impact on talent recruitment & retention efforts.



Mark Silverman
Kim Beauvais

Transitioning to a Sports Powerhouse with Key Talent

Mark Silverman President – Fox Sports Kim Beauvais SVP Human Resources & Business Operations – Fox Sports

Expanding any major organization is a challenge but in today’s frenetic world of sports and entertainment this seems to be moving at an even greater pace as changes in technology and how we consume sports entertainment is altering the viewing landscape as never before. A leader in this movement is Fox Sports which has quickly transitioned itself into a media powerhouse. In the following special presentation, Mark Silverman and his SVP of human resources, Kim Beauvais, will discuss how they are transitioning from the world of the Big 10 Network to one of the top broadcast networks and the only one with a specific focus on live primetime sports events. They will underscore the value of people and how recruiting the right talent to drive this change and growth continues to yield successful benefits for the network.



Introduction by: Diahann Billings-Burford
Tom Garfinkel
Dan Caspersen


Introduction by: Diahann Billings-Burford CEO – Ross Initiative in Sports for Equality (RISE) Tom Garfinkel Chief Executive Officer – Miami Dolphins Dan Caspersen Senior Vice President of Business Administration – Miami Dolphins

In 2013 Miami Dolphins Owner Steve Ross brought in a new CEO to turnaround the organization’s business and to look for additional new business opportunities in South Florida. Since then, CEO Tom Garfinkel has hired a number of top leaders, including CMO, CFO, CHRO, GC and other roles, all while adding additional properties including the Miami Open. In this CEO Keynote presentation, senior vice president of business administration Dan Casperson & Tom Garfinkel will reveal how they recruit, develop, mentor, train, grade, coach & retain their top talent team.



Rob Adams


Rob Adams Moderator – Hunt Scanlon Media

Cocktail Reception

Hunt Scanlon Media is convening over 600 top business professionals from around the country on April 29, 2020 at TheTimesCenter in New York to discuss a wide range of issues impacting talent in the sports, media & entertainment sectors.

Winning with Talent: How to Attract World-Class Leaders in Sports, Media & Entertainment’ will include leaders from across the field, including: John Skipper – executive chairman and Kaitlyn Gappens – VP of people at DAZN; Jason Hanold – CEO & managing director of Hanold Associates; Oris Stuart – chief diversity & inclusion officer, Eric Hutcherson – chief human resources officer, Julie Derene – SVP & chief talent officer, and Gracie Mercado – VP & head of team HR at the NBA; Brian Lafemina – chief operating partner and Kathy Carter – chief revenue officer for LA 2028; Pete Bevacqua – president and Jennifer Storms – chief marketing officer for NBCU Sports Group; Sam Kennedy – president & CEO of the Boston Red Sox and Fenway Sports Management; Mark Shapiro – president and CEO of the Toronto Blue Jays and Rogers Centre; Len Perna – chairman and Rick Alessandri – managing director at Turnkey Search; Nada Usina – managing director at Russell Reynolds Associates; Greg Santore – partner & head of U.S. sports leadership practice at Odgers Berndtson; Tracy O’Such – managing partner at Diversified Search; Glenn Sugiyama – managing partner and global sports practice leader at DHR International; Jamie Crittenberger, managing director and global sports and entertainment practice leader at ZRG Partners; Juan Carlos Rodriguez – president of TUDN (formerly Univision Deportes); Margaret Lazo – CHRO at Univision; Mark Silverman – president and Kim Beauvais – SVP of human resources & business operations at Fox Sports; Diahann Billings-Burford – CEO at Ross Initiative in Sports for Equality (RISE); Tom Garfinkel – CEO and Dan Caspersen – SVP of business administration at the Miami Dolphins; and others.

The convergence of sports, entertainment, media & technology has put a premium on talent acquisition. We invite you to take part in a full day of learning to find out how industry leading recruiters and top corporate talent experts from around the field are meeting the challenge.

Our thought-provoking presentations and Q&A sessions exploring sports, media & entertainment leadership issues is a must-attend event. Our formal sessions will include continental breakfast, a mid-morning networking break, a pre-lunch champagne reception, a delicious networking buffet luncheon, and an after-hours cocktail reception. 

A special thanks to Turnkey Search for making this event possible.

TheTimesCenter of NYC 
242 W 41st St, New York, NY 10036
Tel: (212) 556-4288


Rick Alessandri, Managing Director – Turnkey Sports

Rick Alessandri is managing director at Turnkey Sports. He has 35+ years experience in content, media, experiential marketing, live events, licensing and new business development.

In 1982, Rick started as a general manager for SportsTicker and thereafter worked his way up at ESPN, where he was chief of staff to ESPN president George Bodenheimer, CXO of the X Games and EVP of ESPN Enterprises. Rick recently served as a senior EVP at Univision tapping into Hispanic America.

Kim Beauvais, SVP Human Resources & Business Operations – Fox Sports

Kim Beauvais is an American sports executive with FOX Sports. She currently serves as the senior vice president of human resource and business operations. Kim held the same title with the Big Ten Network, for which she was an original employee in 2007. She was promoted to vice president at BTN in March 2013 and senior vice president in 2018.

Pete Bevacqua, President – NBCU Sports Group

Pete Bevacqua is president, NBC Sports Group. He assumed this role in February 2019, and oversees NBC Sports Group’s unprecedented collection of assets and platforms, which includes NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of Team USA, NBC Sports Regional Networks, NBC Sports Radio, NBC Sports Digital, and two transactional sports businesses, GolfNow and SportsEngine. Bevacqua joined NBC Sports Group as President in September 2018. He reports to Mark Lazarus, Chairman, NBCUniversal Broadcast, Cable, Sports & News.

Prior to being named president, Bevacqua served as CEO of the PGA of America from 2012-2018. In this role, Pete guided the business and overall strategy of one of the world’s largest sports organizations, serving the Association’s nearly 29,000 PGA Professionals.

Under his leadership, the PGA designed and implemented a long-term strategic plan that focused on the Association’s mission to serve the PGA Member and grow the game. Among his many accomplishments, Pete steered the announcement that the PGA Championship—one of golf’s four majors—will be conducted annually in May for the first time in 70 years, beginning in 2019.

Previously, he served as the global head of golf at Creative Artists Agency (CAA Sports). He was also chief business officer for the USGA and served as the first managing director of the U.S. Open Championship. Additional roles Bevacqua has had include: World Golf Foundation Board of Directors’ Chairperson; a PGA World Alliance leadership team member; Chairperson of the International Golf Federation, a group that was instrumental in golf’s return to the Olympics; special advisor to the Captains Club for The Memorial Tournament; and a board member for RISE, an alliance of sports organizations that promote racial equality.

Diahann Billings-Burford, CEO – RISE (Ross Initiative in Sports for Equality)

Diahann Billings-Burford, who has spent her career working in and lifting up diverse communities, is CEO of RISE. During the past decade, Diahann has held senior positions in New York City government and subsequently at Time Warner, serving some five years in each post and handling a challenging mix of responsibilities.

At Time Warner, she served as executive director, cultural investments and vice president of the Time Warner Foundation. She led the company-wide college internship, employee community engagement and community investments programs in New York City. She also managed the grant making and operations of the foundation.

As the city’s chief service officer, she headed NYC Service, a division of the mayor’s office, engaging more than 1.3 million New Yorkers in a range of volunteer activities. NYC Service worked to help New Yorkers connect to service opportunities more easily, target volunteers to address the city’s greatest needs and promote service as a core part of being a New Yorker.

At various stages of her career, Diahann’s experiences have been in deeply diverse communities and in executive offices; with government agencies and education initiatives; with youth, elderly and the disadvantaged; in innovative startups; and in both publicly funded nonprofits and privately sponsored for-profits.

Her experience also includes serving as deputy executive director of external affairs for City Year New York, a nonprofit service organization; director of external relations for Achievement First, a charter school management organization; director of leadership development for Prep for Prep, a leadership development organization; and an associate with the law firm Simpson Thacher & Bartlett LLP.

Diahann serves on the National Board of Directors for buildOn, an international organization working to break the cycle of poverty, illiteracy and low expectations through service learning programs in America’s under-served high schools and by building classrooms in some of the world’s economically poorest countries. She also serves on the boards of Philanthropy New York and the Robert Sterling Clark Foundation.

Kathy Carter, Chief Revenue Officer – LA 2028

Kathy Carter is the chief executive officer of the commercial joint venture between LA 2028 and the U.S. Olympic Committee and also serves as LA 2028’s chief revenue officer. She will drive efforts to achieve more than $5 billion in revenue including domestic sponsorship, consumer product, hospitality and ticket sales. Kathy leads the organizing committee in harnessing LA’s culture of creativity and optimism and developing a brand story that showcases the very best of what the City of Angels has to offer. 

Kathy previously served as president of soccer united marketing, where she was responsible for managing and growing the business operations for Major League Soccer’s commercial subsidiary. Under her leadership, the organization generated billions of dollars in revenue for the game and maximized the value and brand of premier soccer organizations and events, including MLS, U.S. Soccer, the Mexican National Team, Copa América and multiple CONCACAF properties.

Kathy is a recipient of the Women in Sports and Events’ (WISE) Woman of the Year award and a two-time winner of the Sports Business Journal’s 40 Under 40 award. She was named to New York Crain’s 40 Under 40 list, and included on Forbes’ list of The Most Powerful Women in Sports. In 2017, Kathy became the first woman candidate for president of U.S. Soccer.

Dan Caspersen, Senior Vice President of Business Administration – Miami Dolphins

Dan Caspersen is senior vice president of business administration, serving as the executive coach for the organization and senior leadership team. He is helping develop talent pipelines, assessments and succession planning while continuing to drive the team’s results-based culture with heart. In addition, information technology and human resources report directly to him.

Dan has more than 30 years of experience, with proven achievement across a range of global industries. His responsibilities have included corporate and internal communications, consolidation of brands, talent acquisition and development, benefits execution, employee relations, compensation, training and staffing.

He formerly served as executive vice president of human resources at Hudson’s Bay Company. Prior to that role, he was executive vice president of human resources at Toys R US. He spent more than 25 years with Target Corporation in a variety of roles, most recently as vice president of human resources for stores and vice president of human resources for headquarters.

Jamie Crittenberger, Managing Director and Global Sports & Entertainment Practice Leader

Jamie Crittenberger serves as a managing director in the Washington, DC, office and leads ZRG Partners’ global sports and entertainment practice. In addition, he is a senior member of ZRG’s consumer and private equity practice groups. With nearly three decades of industry operating and consulting experience, Jamie is a global leadership advisor who assists high-profile sports, entertainment, and media properties in complex assignments. Having worked with a wide array of organizations across the globe, Jamie understands the demands of multiple functional roles and connects high-performing executives and innovative leadership concepts to forward-thinking brands and properties.

Prior to joining ZRG Partners Jamie was a practice leader and global partner for Spencer Stuart and Odgers Berndtson, respectively. His diverse portfolio of clients includes those in the NFL, NBA, NHL, MLB, MLS, PGA, WTA, FIBA, NASCAR, NCAA, NGBs, Olympic Movement, and more. Before entering leadership advisory, Jamie spent ten years as CEO of Starbridge Media Group, the firm he co-founded to leverage the convergence of sports and entertainment across multiple platforms. His company represented and partnered with marquee sports, media, and consumer-facing properties along a spectrum of revenue-generation and content initiatives. His television production work garnered five Emmy Awards.

Earlier in his career, Jamie served in football and business operations roles for the NFL’s Washington Redskins, and his tenure included the team’s Super Bowl XXVI championship season. While with the Redskins, his mentors and co-workers included numerous Hall of Fame coaches, executives, and players. He had subsequent operational roles with SFX Sports, Clear Channel Entertainment, and Viacom.

Julie Derene, SVP & Chief Talent Officer – NBA

Julie Derene is the chief talent officer of the National Basketball Association. Julie has more than 20 years of experience managing a full spectrum of human resources programs, services and functions in global consulting, professional services and entertainment companies. She has a proven track record of delivering business-focused human resources solutions in complex organizations, including significant experience in change management, organizational development, learning and talent management. She has notable achievements in strategizing and executing large scale projects to support organizational effectiveness and HR transformation. 

Kaitlyn Gappens, VP People – DAZN

Kaitlyn Gappens serves as VP of people for DAZN North and South America. In her role, she is responsible for executing the overall in-market people strategy to drive a culture of diversity & inclusion, high employee engagement and meaningful company values.

Kaitlyn first joined DAZN in 2015 as an HR manager and quickly advanced to a business partner and most recently VP. Over the years, she’s become a critical partner to senior leadership in the development of strategic business initiatives, while positively influencing and impacting workplace culture. Specifically, Kaitlyn has helped bring DAZN’s Women in Sport initiative to life and established recruitment strategies to emphasize diversity & inclusion, generating one of the most gender-balanced workforces in all of sports.

Tom Garfinkel, Chief Executive Officer – Miami Dolphins

Tom Garfinkel serves as vice chairman, president and chief executive officer of the Miami Dolphins and Hard Rock Stadium. Since his hire, Tom has led the business turnaround of the Dolphins.

Tom’s operating experience includes serving as president and chief executive officer of the San Diego Padres, chief operating officer of the Arizona Diamondbacks and executive vice president of Chip Ganassi Racing’s NASCAR, IndyCar and Grand-Am racing teams. Prior to working in sports, he has held different leadership roles in sales, marketing and branding with Miller Brewing Company and Texaco, Inc.

Tom serves on the board of the Dolphins Cancer Challenge, the National Football Foundation, the Gulliver School’s Board of Trustees and the Sports Management Advisory Board and Ross School of Business Advisory Board at the University of Michigan.

Jason Hanold, CEO & Managing Partner – Hanold Associates

Jason Hanold is the CEO & managing partner of Hanold Associates, the leading retained boutique executive search firm specializing in human resources leadership recruiting. He serves a client roster that includes Patagonia, Nike, eBay, Cummins, Kohler, REI, Google, Riddell, Fossil, Carnival Corporation, the UFC, Blue Apron, Amazon, Las Vegas Convention & Visitors Authority, Vail Resorts, Abbott, Biogen, Great Place to Work, Electronic Arts, Godiva, Fiat-Chrysler, Bridgestone, Northwestern University, Heinz, Warburg Pincus, Medtronic, Zurich, Wikipedia, T. Rowe Price and SC Johnson, among others.

Before launching Hanold Associates, Jason was a managing director with Russell Reynolds Associates where he was the leader the firm’s global human resources officer practice and was a member of the board of directors and CEO practices.

Prior to Russell Reynolds Associates, Jason led the global talent acquisition for Whirlpool Corporation. Preceding Whirlpool, he was the director of recruiting with McKinsey & Company charged with direct-elect partner hiring and based in the firm-wide headquarters in New York. Prior to McKinsey & Company, he was the Americas director of global leadership recruiting at Deloitte. He started his career with State Farm Insurance companies in claims operations, progressing into broader human resources roles.

Eric Hutcherson, Chief Human Resource Officer – NBA

Eric Hutcherson leads the NBA’s human resources department, managing a team that drives the NBA’s global workforce strategy built on a commitment to attracting, retaining, developing and engaging top talent for the NBA, WNBA, NBA G League and NBA 2K League. With a focus on people, culture and innovation, Eric is responsible for leading global projects, processes and analytics that address business needs. He partners with the leagues’ senior leadership to enable, empower and develop employees in 13 U.S. and international offices guided by the league’s strategic direction.

Prior to joining the NBA in July 2014, Eric was managing director and chief HR officer for the U.S. and Canada Division of Marsh, a leading global insurance brokerage firm. Before that, he held several leadership positions at Mercer, a financial services and human resource consulting firm, including chief human resources officer – Americas, and global leader for Mercer’s Outsourcing and Global Operations and Shared Services businesses.

Earlier in his career, he worked for Foot Locker and served as assistant director of public relations for the Boston Celtics.

Outside of the NBA, Eric is a motivational speaker and created a career development training program, “Say Yes to Success.” He serves on the Board of Trustees for The Hun School of Princeton, the Board of Directors for Covenant House and the Senior Advisory Council for the National Association of African Americans in HR.

Sam Kennedy, President & CEO – Boston Red Sox & Fenway Sports Management

Sam Kennedy is entering his 18th season with the Rex Sox and his third as president and chief executive officer. In addition to his role with the Red Sox, Sam also acts as chief executive of Fenway Sports Management, a sports marketing and sales agency that is a sister company to the Red Sox under the Fenway Sports Group family.

A native of Brookline, MA, who grew up within walking distance of Fenway Park, Sam joined the Red Sox in 2002 after six years working for the San Diego Padres from 1996-2001.

Since joining the Red Sox, he has played a key role in the dramatic growth of the Red Sox brand. Recalling the days that he was able to come into the ballpark on his dad’s clergy pass, his particular focus the past few years has been on encouraging kids to come to the ballpark to experience Fenway Park through the creation of a “Kids Only” Gate K and a free ticket for all kids that sign up for Red Sox Kid Nation. Outside of the 81 days a year of baseball, Sam has also been instrumental in the transformation of Fenway Park into a year-round venue, including concerts, hockey, soccer, football and even a “Big Air” skiing and snowboarding competition requiring construction of a 150 foot high ramp from centerfield to home plate.

In 2004, Sam helped create Fenway Sports Management and has overseen its growth from that of a start-up to a world class sports marketing agency with an international roster of clients that includes not only sister companies the Red Sox, Liverpool Football Club, NESN and Roush Fenway Racing, but also partnerships with Boston College, Major League Baseball Advanced Media, the Dell Technologies Championship, and a landmark marketing partnership with NBA superstar LeBron James.

He has received many recognitions during his time with the Red Sox, including Boston Business Journal’s 40 under 40 Award and his induction into the Sports Business Journal’s 40 under 40 Hall of Fame which includes multiple time recipients of the honor. This national honor placed him in the company of the most influential and creative young professionals in the business of sports.

Brian Lafemina, Chief Business Officer – LA 2028

Brian Lafemina is the chief business officer for LA2028 and is responsible for all venue operations, partnerships, hospitality and ticketing.

He previously served as president of business operations and chief operating officer for the NFL’s Washington Redskins and FEDEX Field. Lafemina spent eight years at the NFL, building and leading club business development and building the team that works to create and share best practices across all of the NFL’s 32 member clubs. During his tenure, the league saw significant growth in game day fan satisfaction, season tickets sales, suite sales, local sponsorship and media revenue. In addition, Brian led or played key roles in league-wide initiatives on fan experience, ticketing strategy, Super Bowl strategy, Pro Bowl strategy and stadium development. 

Before joining the NFL, Brian spent 22 years at The Madison Square Garden Company in a variety of roles, starting as an intern and working his way up to senior vice president of Madison Square Garden Sports, where he was responsible for managing the business operations of the New York Knicks and New York Rangers.  

Margaret Lazo, Chief Human Resource Officer – Univision Communications

Margaret Lazo is chief human resources officer for Univision Communications Inc., the leading Hispanic media company in the U.S. In this role, she leads Univision’s human capital strategy including leadership development, succession planning, advancing diversity and inclusion, organizational design, employee relations, and compensation and benefits. In line with the organization, Margaret’s goal is to attract the finest talent in the industry to Univision while retaining and empowering the extraordinary team currently in place. She also joined T. Howard Foundation’s board of directors to help promote diversity in media and entertainment.

Margaret is an accomplished human resources leader. She joined Univision from GE Capital where she most recently served as human resources leader for the North American Commercial Lending and Leasing businesses. While there, she oversaw the sale and disposition of a significant portfolio of assets along with the transition of employees to successor companies. From 2012 to 2013, she led global human resources for GE Commercial Real Estate.

Prior to GE Capital, she served in a number of human resources leadership roles at NBC Universal, including EVP of human resources for the cable & broadcast entertainment and digital properties, as well as SVP of human resources for Telemundo Communications Group (TCG) and VP of human resources for NBC’s owned television stations division. During her tenure, Margaret played a critical role during a period marked by high growth in cable networks, digital investment and transformation, the company’s strategic entry into the Spanish language market, and significant change for the broadcast businesses. She began her career in human resources management at retailer Macy’s.

Gracie Mercado, VP & Head of Team HR – NBA

Tracy O'Such, Managing Partner - Diversified Search

Tracy Murdoch O’Such is a managing partner in the New York office of Diversified Search. Her responsibilities include the management of the firm’s New York office and its global digital, media, entertainment, and sports practice. She has extensive experience in executive search as well as direct industry experience in large media conglomerates.

Before joining Diversified Search, Tracy opened and managed the New York office for OdgersBerndtson. Prior to Odgers, Tracy founded and served as president of, LexMedia Solutions, a retained executive recruitment firm specializing in media industries. Previously, she was with Cablevision Systems Corporation, where she built the first in-house executive recruitment department. In 1997, Tacy established the global entertainment, new media & sports practice for Norman Broadbent International, a London-based search firm. She began her career in search with Bishop Partners, a New York-based media search firm. Earlier, she worked in sales and marketing in the entertainment, cable, communications, and publishing industries.

The convergence of the media, technology, and sports industries has broadened her client base to include Comcast, WWE, Harley-Davidson, IMG, and ESPN, among many others. Her functional areas of expertise include chief digital officers, chief revenue officers, and executives working in corporate communications, branding, and advertising.

Len Perna, Chairman – Turnkey Sports & Entertainment

Len Perna is the chairman & CEO of Turnkey Search, a division of Turnkey Sports & Entertainment. Turnkey Search is a pioneer and leading talent recruitment firm in sports, entertainment & media. As one of the first executive search firms in sports in 1996, Turnkey has been placing approximately 50 executives annually in sports, entertainment & media. 1,200+ placements later, Turnkey places diverse candidates across the sports, entertainment & media landscape. Turnkey places deep emphasis and investment on discovering new, rising talent and attracting diverse talent into the industry. Turnkey is embedded in the industry.  It has been the exclusive search partner of the SBJ 40 Under 40 for 20 years; the exclusive search partner of the SBJ 30 Under 30; the exclusive search partner of the Cynopsis Rising Women’s Awards; and the exclusive search partner of the NACDA Mentoring Institute for future Athletics Directors. These deep, long-standing partnerships give back to the industry and make Turnkey the recognized top talent recruitment firm.

Prior to founding & building Turnkey Sports & Entertainment, Len served as EVP business operations/general counsel of the properties owned & operated by Thomas Hicks, including the MLB Texas Rangers, NHL Dallas Stars, Mesquite Rodeo, etc. Len was a key driver of the downtown Dallas development of the American Airlines Center at Victory. Previously Len ran business operations, sales, licensing and legal affairs for Ilitch-owned & operated properties including the MLB Detroit Tigers, Tiger Stadium, NHL Detroit Red Wings, Joe Louis Arena, Detroit’s FOX Theatre, MeadowBrook Music Hall and other assets. Len started his career as an outside attorney for ESPN. Len graduated with highest honors from the University of Michigan and Michigan Law School, as well as highest honors from the top-ranked Ohio University Sports Administration program.

Juan Carlos Rodriguez, President – TUDN

Juan Carlos Rodriguez is the President of TUDN (formerly Univision Deportes), the leading Hispanic media company in the U.S.

Juan has positioned Univision as the Home of Soccer in the U.S. with the acquisition of exclusive Spanish-language media rights to some of the most important properties and tournaments in the sport, including 16 Liga MX clubs, UEFA Champions League and Europa League, the U.S. and Mexican national teams, Major League Soccer, UEFA national team competitions, the Concacaf Gold Cup, Concacaf Champions League and Bundesliga. Additionally, he has secured agreements with the FIA Formula One World Championship and Hispanic MMA franchise Combate Americas.

Under Juan’s guidance, TUDN has become the country’s most-watched Spanish-language sports network in the country in just seven years and is consistently among the top five most-watched sports networks in the country, regardless of language. He has invested in a renowned talent roster, state-of-the-art broadcast facilities and cutting-edge production technology, including remote sports production capabilities.

Juan has been named one of the “31 Most Powerful People in U.S. Soccer” by FourFourTwo and has twice appeared on Sports Business Journal’s annual list of the “50 Most Influential” individuals in the sports industry. He has been recognized numerous times on Cablefax’s “Cablefax 100” and “Most Influential Minorities in Cable” lists, and was the recipient of Cynopsis Sports’ 2015 Navigator Award. He has also been included among Sports Illustrated’s “30 Most Influential Hispanics in Sports.”

Under his direction, TUDN has garnered five Sports Emmy Awards for excellence in sports coverage and, most recently, a Cynopsis TV Award for “Best Ad-Supported Cable Network” and the NATAS Chairman’s Award for its leadership in the natural disaster relief effort “Unidos por los Nuestros”.

Greg Santore, Partner and Head, U.S. Sports Leadership Practice – Odgers Berndtson

Greg Santore is a partner and head of Odgers Berndtson’s U.S. sports leadership practice, where he works closely with the education practice’s collegiate athletics initiatives across all divisions. Greg was previously a principal and head of the sports leadership practice at Witt/Kieffer, where he recruited athletics directors and coaches for some of the world’s most prestigious academic institutions including Yale, University of California at Berkeley, The College of William & Mary, Tufts, and others. Greg also has experience recruiting executives for sports foundations, national governing bodies and other sports and entertainment-related organizations.

Before starting his career in executive search, Greg held various leadership positions as CEO, COO and president in the orthopedic rehab, sports medicine and technology fields.

Mark Shapiro, President & CEO – Toronto Blue Jays & Rogers Centre

Mark Shapiro is president & CEO of the Toronto Blue Jays & Rogers Centre.

Mark began his career in baseball in 1992 when he joined the Cleveland Indians as an assistant in baseball operations. He quickly moved up the ranks and spent five seasons (1994-98) overseeing all aspects of the Indians’ player development system as director of minor league operations, before becoming vice president of baseball operations & assistant general manager from 1999-2001. He most recently served as president of the Indians’ organization for the last five years (2011- 15), after spending the previous nine seasons (2002-10) as the executive vice president and general manager.

Following the 2005 and 2007 seasons, Shapiro was named the Sporting News “Executive of the Year,” at the time the only active GM in MLB to win the award twice. In 2005 he was also named “Executive of the Year” by Baseball America, and after the 2006 season, the Indians organization was named “Organization of the Year” by TOPPS for the first time. In 2007, Mark was named to the elite “40 under 40” by Sports Business Journal, as well as being listed on Baseball America’s “10 to Watch” list.

In addition to his extensive work in front office, Mark is involved in key baseball initiatives outside of the organization. From 2010-14, he served on Commissioner Selig’s Special Committee for On-Field Matters. In 2015, new Commissioner Rob Manfred named Mark to the newly-formed Competition Committee, a group under Manfred’s Ownership Committee structure that continues to address on-field issues relative to MLB. Mark also serves on the Revenue Sharing Definitions Committee, the Strategic Planning Committee at the Ownership level, and was one of the original group of leaders to make up the MLB Ticketing Committee, which examines current marketplace ticketing issues in MLB relative to digital ticketing, alternative revenue sources and the secondary ticketing market/dynamic pricing. He currently sits on the board of directors for Jays Care Foundation, the charitable arm of the Toronto Blue Jays.

Mark Silverman, President – Fox Sports

Mark Silverman was named president, national networks, FOX Sports in January 2018. In this role, Mark oversees all aspects of programming, production, marketing, and digital for FOX, FS1 and FS2 live events and studio shows driving the strategic direction that positions FOX Sports as a premier network sports broadcaster.

The 26-year media executive is no stranger to the FOX Sports family. As president of BTN, a joint venture between FOX Sports and the Big Ten Conference, he has overseen all aspects of the network since its inception in 2007. He set the strategic direction and lead the day-to-day operations for the first internationally distributed conference-owned college television network. The network’s first and only president, Mark guided the network to profitability within two years of launch, and helped the network achieve its distribution goals of over 60 million subscribers throughout the United States and Canada.

Under his leadership, BTN has extended its portfolio beyond the traditional linear network with extensive digital media offerings such as BTN2Go and BTN Plus. BTN has received numerous marketing and programming awards including two Emmy nominations for The Journey: Big Ten Basketball and an Edward R. Murrow Award in the category of video sports reporting.

Mark began his media career in the entertainment industry at The Walt Disney Company, where he held several executive positions during his 13-year tenure, principally in the television and movie studio divisions. Prior to joining BTN, he served as senior vice president and general manager of the ABC Cable Networks Group. Mark also previously served as senior vice president and general manager, ABC Family Channel, where he was responsible for channel operations and the development of its business strategy, with emphasis on ad sales, business affairs, business development and finance.

John Skipper, Executive Chairman – DAZN

John Skipper is an American television executive, current executive chairman of DAZN Group, and former president of ESPN.

Jennifer Storms, Chief Marketing Officer – NBCU Sports Group

Jennifer ‘Jenny’ Storms joined NBC Sports in 2015 as chief marketing officer, responsible for all marketing strategy, consumer insights, media and engagement plans. In February 2019, she was elevated to chief marketing officer and executive vice president, content strategy. In addition to her duties as CMO, she added oversight of research initiatives, identification of strategic business priorities and consultation across rights negotiations. NBC Sports Group consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of Team USA, NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital, and two transactional sports businesses, GolfNow and SportsEngine.

In 2018, Storms led NBC Sports Group’s comprehensive Super Bowl LII and PyeongChang Olympics consumer engagement plan. In an unprecedented 22-day stretch from Super Bowl Sunday through the 2018 Olympic Winter Games Closing Ceremony, more than 233 million Americans tuned in to the networks of NBCUniversal. Super Bowl LII was the most-watched show of 2018 with an average of 118.2 million viewers across all platforms, while PyeongChang 2018 was the most dominant Winter Olympics ever.

Jennifer joined NBC Sports Group from PepsiCo, Inc., where she most recently served as senior vice president of global sports marketing. In that role, she was responsible for developing and implementing an integrated global sports strategy across PepsiCo’s portfolio, including 22 flagship global billion-dollar brands. She also managed the relationships for PepsiCo’s sports initiatives, including the NFL, MLB, NBA and NHL, as well as many team and player partnerships.

Prior to joining PepsiCo in 2009, Storms served in various marketing and programming leadership positions at Turner Broadcasting System / Turner Sports in Atlanta. She held a succession of positions during her 14-year tenure with the company, culminating in her role as a senior vice president of Turner Sports Marketing & Programming. She began her career at the United States Olympic Committee (USOC), where she served as the International Games preparation liaison and lived in Mar Del Plata, Argentina, for the Pan American Games from 1994-1995.

Oris Stuart, Chief Diversity & Inclusion Officer – NBA

Oris Stuart is executive vice president, chief diversity & inclusion officer at the National Basketball Association, Oris is responsible for overseeing diversity and inclusion strategies for the NBA, WNBA, NBA G League and NBA 2K League. He provides best practices and leadership on diversity and inclusion matters to the league offices and teams, oversees efforts to increase the number of minority- and women-owned suppliers, and supports efforts to attract, develop and retain diverse talent. Stuart also leads the Global Inclusion Council to ensure engagement on the league’s diversity and inclusion strategies at all levels.

Oris has more than 15 years of experience as a business executive in diversity and inclusion issues. Prior to joining the NBA in June 2015, he spent two years as a senior partner with Korn Ferry, an executive search and talent management firm, where he led its inclusion and diversity practice. Previously, he served as the chief executive officer for Global Novations, the world’s leading provider of diversity and inclusion consulting and training solutions. During his tenure with Global Novations, Oris supported clients across Asia, Australia, Europe and North America, guided the expansion of the firm’s technology and consulting platforms, oversaw a tenfold increase in the firm’s size, and engineered its ultimate acquisition by Korn Ferry in 2012.

Earlier in his career, he served as a senior business manager and strategy and operations consultant for such organizations as Deloitte, Providian, and Wingspan Technology.

Glenn Sugiyama, Managing Partner and Global Sports Practice Leader – DHR International

Glenn Sugiyama serves as managing partner and global Sports Practice leader at DHR International in the firm’s Chicago office.

Described by Forbes magazine as “…one of the most influential men in college athletics”, Glenn is credited with building one of the largest and most renowned sports practice groups in the world. For over 15 years, he has been placing talent in professional sports organizations and for the top academic institutions in the United States and around the world, including senior sports executives and head coaches.

Glenn is considered a human capital expert in the sports industry and is frequently asked to share his opinions and insights in the media, and speak about his experiences internationally.

At age 27, Glenn became one of the youngest directors of a major U.S. pro sports team when he was named to the board of directors of the former world champion Chicago Bulls. Prior to the Bulls, he was a Division I college basketball coach.

Before joining DHR International, Glenn was vice president and account director for Leo Burnett USA, and a former director of North American business development at iLeo, Leo Burnett’s Marketing Services group.

Glenn began his career as director of marketing, advertising and sales for a regional restaurant company.  He made the successful transition from marketing to finance & operations when he ran a nine unit / 700-employee chain as president and CEO.  Since then, Glenn has served as EVP of a 5,000-employee service company and President of a real estate development company.

Nada Usina, Managing Director – Russell Reynolds Associates

Nada Usina is a member of the board & CEO advisory partners and co-leads the technology sector for Russell Reynolds Associates globally, as well as overseeing the Miami office. She is also a member of the diversity & inclusion practice and leads the digital, media and entertainment and sports practices. Nada helps companies build excellent leadership teams and boards, advises clients on leadership topics, succession planning and strategy, and focuses on filling Board, CEO and C-suite positions across companies that are both high growth and undergoing digital transformation or technology enablement. Her clients range from Fortune 500 to top sports teams and leagues, as well as venture capital and private equity-backed companies.

Prior to joining Russell Reynolds Associates, Nada was a leader in the digital and mobile industries, having managed multiple profitable business ventures in sports, media and entertainment, many of which leveraged the emergence of new technologies. She served as president of publicly-traded JumpTV, which merged with Neulion to become the world’s leading online video, OTT and IPTV multi-platform provider. Previously, Nada was president of XOS Broadband, which was acquired by JumpTV. Nada has also had responsibility for up to 1500 employees, served as general manager and president of Nokia Canada, and general manager, North and South America, for Nokia’s entertainment and media business. She also served as director of Yahoo!’s entertainment business development and sales programs, where she worked with studios, networks, broadcasters, music labels, game publishers and advertisers. Earlier in her career, as a member of the executive team, Nada led the sports business and marketing team at, which IPO’d and was acquired by Yahoo! for $5.7B during her tenure. She has also held leadership roles at Atlanta Committee for the Olympic Games, the Florida Sports Foundation and Florida State University athletics.


Premier Partner Sponsor

Turnkey Search is a subsidiary of Turnkey Sports & Entertainment – a leading talent recruitment/executive search firm that has placed more than 1,000 roles at all levels in sports, entertainment & media since 1996. Turnkey Search helps teams, leagues, venues, college athletic departments, events, agencies, brands, media & tech companies, private equity firms and others hire top talent. No other talent/recruitment firm is a more active sponsor, contributor & participant embedded in the sports, entertainment and media industry. Turnkey is the only talent/recruitment firm able to interface with new, rising talent from our exclusive partnerships with Sports Business Journal’s (SBJ) Forty Under 40, SBJ New Voices Under 30, the SBJ Awards, the National Association of Collegiate Director of Athletics (NACDA) Mentoring Institute and Cynopsis’ Top Women in Media & Sports Awards. For more information, visit or call 856-685-1450.

VIP Cocktail Reception Sponsor

ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, ZipRecruiter actively connects millions of businesses and job seekers through innovative mobile, web, and email services, as well as partnerships with the best job boards on the web. ZipRecruiter is the #1 rated job search app on iOS & Android. Founded in 2010, Santa Monica-based ZipRecruiter has over 1,000 employees in two states and three countries. For more information, visit

Diversity Sponsor

Hanold Associates is a retained HR executive search firm focused on recruiting human resources officers and diversity & inclusion leaders. The firm understands the importance of talent and culture inside an organization and builds people-first organizations every day, one leader at a time. Although its client list is diverse, across industries, geographies and business scenarios, culture is at the core of everything they do. The firm is shaping organizations while changing the landscape of the human capital space through distinctive leadership.

Some of Hanold’s more recent top HR searches include those for Domino’s Pizza, Under Armour, the National Football League, Patagonia, REI, UFC (Ultimate Fighting Championship), Gucci, Live Nation Entertainment, Apollo, Blackstone, TPG, Northwestern University, Electronic Arts, Fiat-Chrysler, Kohler, SC Johnson, eBay, Great Place To Work, Heinz, Fossil, Vail Resorts, Edward Jones, AbbVie, Carnival Corp., Google, Biogen, Allstate, Bridgestone, Silicon Valley Bank, T. Rowe Price, Wikimedia, Cargill, CNA Financial, Cummins, Tyson, ClubCorp, CDW and Nike, among others. For more information, visit

Gold Sponsors

For 30 years DHR International has been a leading, privately held provider of executive search solutions with more than 50 wholly-owned offices spanning the globe. DHR’s renowned consultants specialize in all industries and functions in order to provide unparalleled senior-level executive search, management assessment and succession planning services tailored to the unique qualities and specifications of our select client base. For more information on DHR International, visit

Since 1999, ZRG’s data-driven approach to executive and professional search has been changing the way clients think about how to find top talent. Today, ZRG is one of the fastest growing firms in the search industry and provides a full suite of executive, middle management, project, and interim search solutions globally through its offices in North America, Europe, South America, and Asia. It’s time to stop searching and start building with ZRG. For more information, visit

Silver Sponsors

Diversified Search is the largest U.S. female-founded executive search firm in the world. It was ranked seventh by Forbes in its 2019 list of the nation’s 200 best executive search firms, the second consecutive year the firm landed in the top ten. Headquartered in Philadelphia, the firm has offices in Atlanta, Boston, Chicago, Miami, New York, San Francisco, Southern California, and Washington, D.C., and is the exclusive U.S partner of AltoPartners, the international alliance of independent executive search firms that spans more than 30 countries across the Americas, Europe, the Middle East, Africa, and Asia Pacific. For more information, visit

For more than 50 years, Odgers Berndtson has delivered executive search, leadership assessment, and development strategies to the world’s biggest and best organizations. Odgers Berndtson’s 250+ partners cover more than 50 sectors and operate out of 61 offices in 29 countries. The US wing of the firm launched in 2011 and is one of the fastest growing search firms in the Americas. Odgers Berndtson currently has US offices in Atlanta, Austin, Boston, Chicago, Dallas, Denver, Houston, Los Angeles, Miami, Minneapolis, New York, Philadelphia, San Francisco, and Washington DC.

Russell Reynolds Associates is a global search and leadership advisory firm. The firm’s 425+ consultants in 46 offices work with public, private and nonprofit organizations across all industries and regions. Russell Reynolds Associates helps their clients build teams of transformational leaders who can meet today’s challenges and anticipate the digital, economic and political trends that are reshaping the global business environment.

From helping boards with their structure, culture and effectiveness to identifying, assessing and defining the best leadership for organizations, their teams bring their decades of expertise to help clients solve their most complex leadership issues. For more information, visit

Exhibitor Sponsors

Invenias is the world’s leading provider of software solutions to the executive search profession. More than 1,000 executive search firms, private equity firms and in-house executive recruiting teams rely on the Invenias cloud-based platform to transform the productivity of their search operations. Invenias serves thousands of users in over sixty countries across the globe, with customers such as Silver Lake, General Atlantic, Odgers Berndtson, ON Partners, Acertitude, Intel, and Tesla Motors at the forefront of recruiting leaders. For more information, visit

Networking Sponsors

The National Football League is America’s most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world’s biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board. The NFL is the industry leader on a wide range of fronts.

Headquartered in New York City, the NFL expands across the nation and the globe with the offices including the NFL Media office based in Culver City, CA, the NFL Films office based in Mt. Laurel, NJ. The NFL also has satellite offices in Atlanta, Washington DC, and Chicago. Our International offices are located in the UK, China, Mexico & Canada. For more information, visit


Thank you for your interest in attending our upcoming conference, ‘Winning with Talent: How to Attract World-Class Leaders in Sports, Media & Entertainment,’ to be held on April 29, 2020 at TheTimesCenter of New York City. The full-day event will begin at 7:30am with a continental breakfast, a mid-morning networking break, a pre-lunch champagne reception, a delicious networking buffet luncheon, and an after-hours cocktail reception.  

Purchase a pass to attend the Hunt Scanlon Media ‘Winning with Talent: Attracting World-Class Leaders in Sports, Media & Entertainment’ conference which is convening more than 600 top business professionals who will meet for a full day to discuss a wide range of issues impacting talent in the sports, media & entertainment sectors.

Come learn how to deliver the best talent faster and at the right cost. You will walk away with a full range of talent solutions from more than 25 leading business experts who will speak throughout the day. 

$995 (Save $255 Off $1,250)
Early Bird Rate – Limited Time Only


(Cancellation notice: any passes canceled after February 1, 2020 will not be refunded)