The New York Giants Welcome Guelli as SVP & Chief Commercial Officer

NEW YORK, NY, April 25, 2019 – In partnership with Turnkey Search, the New York Giants have named Pete Guelli as the team’s new Senior Vice President & Chief Commercial Officer. In his new role with the Giants, Guelli will oversee the commercial operations and report directly to President and CEO John Mara. “I am very excited to have the chance to join one of the most iconic franchises in professional sports and to work with John Mara, Steve Tisch and the entire Giants organization. The scale of the business, the strength of the Giants brand and the New York/New Jersey market make this an unbelievable opportunity,” Guelli stated.

Guelli previously held the position of Executive Vice President & Chief Operating Officer for Hornets Sports & Entertainment, the conglomerate that oversees both the NBA Charlotte Hornets and their arena, the Spectrum Center. In Charlotte, he made the organization profitable after three years, increased sponsorship revenue by $14M, more than doubled the season ticket base and created the franchise’s Business Intelligence Department, among many other accomplishments.

Guelli’s tenure in Charlotte also included the brand transition from Bobcats to Hornets, the city hosting NBA All-Star 2019, the team’s first-ever jersey partnership with LendingTree, the organization’s participation in NBA Global Games China 2015 and the development of the Charlotte Hornets Foundation. He has overseen record growth across revenue-generating departments including ticket sales, partnerships and retail.

Guelli returns to the NFL, where he spent 11 years with the Buffalo Bills prior to coming to Charlotte in April 2009. During his time in Buffalo, he rose to the position of Senior Vice President of Business Ventures, overseeing all of the organization’s revenue-generating properties and the regionalization of the team’s business efforts.


Turnkey Search is a subsidiary of Turnkey Sports & Entertainment. Founded in 1996, Turnkey Search is a highly specialized talent recruitment/executive search firm filling C-level, senior-level and mid-management level positions in sports, entertainment and media. Over the past 20+ years, Turnkey Search has filled more than 1,000 positions throughout sports, entertainment and media. Turnkey Search helps teams, leagues, stadiums, arenas, theaters, college athletic departments, events, sponsors, agencies, media companies, private equity companies and other clients identify, recruit and hire the very best management talent. For more information about Turnkey Search, visit

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