PRESS RELEASES

Playfly Sports Hires Haynes Hendrickson as Senior Vice President of Business Development

(Jan. 15, 2021) Playfly Sports, the fast-growing full-service sports marketing company, in partnership with Turnkey Search, named Haynes Hendrickson, a well-respected sports and live events industry leader, as Senior Vice President, Business Development.

Hendrickson will lead the growth of the company’s portfolio of Multimedia Rights clients across collegiate athletics and high school associations, Olympic sports, and professional sports properties. Additionally, he will develop new business opportunities blending innovation and new technologies that ultimately benefit Playfly Sports clients. He will report to Michael Schreiber, Founder and CEO of Playfly Sports.

Hendrickson joins Playfly Sports all-star business development roster that includes David Johnston, President, Playfly Sports Properties, Bill Cartwright, Sr. Vice President, Playfly Sports Properties (College) Chuck Schmidt, Vice President/Executive Director, Playfly Sports Properties (High School), and Rob Johnson, CEO, CSL Esports.

Hendrickson joins Playfly Sports from MarketCast/Turnkey Intelligence where he served as Sr. Vice President and General Manager, leading business development, revenue generation, and managing client relationships.

“Haynes is a trailblazer in bringing research and analytics into the business side of professional sports properties, collegiate athletic departments, sponsors, and many partners across the sports and live event industry,” said Schreiber. “He provides Playfly Sports and our client partners with a trusted voice across the sports and live event industry, and we look forward to his counsel and guidance from his experience in optimizing the business operations for leading sports properties.”

Before joining MarketCast, Hendrickson served as Director, Direct Response Marketing with Kroenke Sports & Entertainment, the ownership group of the Denver Nuggets (NBA) and Colorado Avalanche (NHL) in Denver, CO (1999-2005), and as a marketing representative with the Philadelphia Phillies (MLB) in Philadelphia, PA (1995-1999).

“I’m thrilled to join Michael and the Playfly Sports team during this time of extreme growth,” said Hendrickson. “College athletics and High school sports are both experiencing great disruption from the traditional ways of operating. Innovation is a core principle at Playfly and will drive us to bring new products, services, and partnerships to our current client partners, as well as future clients to help them readjust to new ways of conducting business.”

Hendrickson, who graduated from the University of Vermont, remains very involved in his local community through non-profits and youth sports. He resides in the Philadelphia area with his wife and two children. He is a self-described “wannabe endurance athlete” and has completed 13 marathons and two 70.3 Ironman competitions.

ABOUT TURNKEYZRG

Founded in 1996, TurnkeyZRG is a highly specialized talent recruitment/executive search firm filling C-level, senior-level and mid-management level positions throughout sports, entertainment and media. Over the past 25 years, TurnkeyZRG has filled more than 1,400 positions throughout sports, entertainment and media. TurnkeyZRG helps teams, leagues, stadiums, arenas, theaters, college athletic departments, events, sponsors, agencies, media companies, private equity companies and other clients identify, recruit and hire the very best management talent. Turnkey now benefits from ZRG’s global footprint, full array of industry practice groups, data-driven, analytical search tools, and technology investment in changing the way executive search/talent recruiting is done. TurnkeyZRG becomes a tech-enabled disrupter of the prior executive search model. For more information about TurnkeyZRG, visit www.turnkeysearch.com.