(Oct. 28, 2020) Renovata & Company is pleased to announce the placement of Ryan Wilber as vice president of performance marketing at NA-KD, a company that develops fashionable, affordable clothing, accessories and shoes for generations Y and Z. Despite the many challenges of COVID-19, NA-KD has successfully onboarded Wilber to lead the company’s performance marketing operations, analytics and product marketing.
NA-KD.com, launched in January 2016, is a fast-growing global fashion e-commerce brand with a strong focus on influencer marketing. The website has more than 10 million visitors each month, and the NA-KD brand is a hit on social media with more than 2.9 million followers from around the globe.
The company delivers to customers in more than 170 countries and ships each month to more than 100 countries. Most of its sales comes from NA-KD.com and in-house brands such as NA-KD Trend and NA-KD Boho. The brand NA-KD is also represented by more than 1,500 retailers around the globe.
Over the past three years, NA-KD has seen 90% year-over-year growth and has raised more than $85 million from international Tier 1 venture capital firms including eEquity, Partech, Northzone, Otiva, Quadrille Capital and La Maison Compagnie d’Investissement. The company has expanded internationally through its brand and strategic mix of on- and off-line strategies. As the company eyes future growth, one key goal is to establish a global data-driven automated and scalable structure for performance marketing.
“NA-KD selected Ryan, a US citizen based in Vietnam, back in March before the lockdown. Within two weeks he had relocated back to Seattle and best-laid plans to get him to Sweden fell apart as the world went into lockdown,” says Thomas Jepsen, Renovata & Company partner. “Even through all of these challenges, NA-KD persevered to get their candidate of choice remotely onboarded and ultimately relocated to Europe.”
Prior to joining NA-KD, Wilber was senior director of performance marketing for TIKI Corporation, a B2C e-commerce platform. Before that he was director of marketing, product management and marketing operations at Coupang, a consumer internet company. He worked several years in multiple roles for Groupon, most recently as head of international search engine marketing optimization.
About Renovata & Company
Renovata & Company is a global executive search and private equity advisory firm. We are trusted by financial sponsors, their portfolio companies and public corporations to deliver transformational leaders and valuable investment insights. Renovata & Company’s executive search activities are focused on the most complex search assignments—board-level mandates which include board directors, CEOs, CFOs and other C-suite executives, as well as investment professionals and Operating Partners—and we provide strategic counsel to clients across the technology, digital, business services, industrial, consumer and retail sectors. Renovata & Company has relationships with over 50 of the top 100 private and growth equity firms globally. Our private equity advisory services include diligence support, backable executive introductions and deal sourcing delivered by our affiliate, L Capital Advisors. We also make equity co-investments alongside our private equity clients through our investment affiliate, L Capital. We are privately held and operate from five offices across two continents: Boston, Hamburg, London, New York and San Francisco. www.renovata.com
Renovata & Company
41-44 Great Queen Street
+44 20 7440 4000