Rebekah Payne has been named Vice President of Marketing (Media and Channel Activation) at ALSAC/St. Jude Children’s Research Hospital (St. Jude). The mission of St. Jude is to advance cures, and means of prevention, for catastrophic pediatric diseases through research and treatment. Consistent with founder Danny Thomas’ vision, no child is denied treatment based on race, religion, or a family’s ability to pay. This unwavering commitment has made ALSAC, the fundraising and awareness organization for St. Jude, one of the top healthcare charities in the United States. Rebekah is a senior marketing and media executive with more than 12 years of experience leading teams and managing complex media portfolios. Prior to joining ALSAC/St. Jude, she served as Executive Media Director at VML.