SAN JOSE, CA, September 18, 2017 – The Lancer Group places Milan Martin as Vice President, Global Branding & Digital of 8×8 (NASDAQ: EGHT; LTM Rev: $253M; MKT CAP: $1.2B), the provider of the world’s first Communications Cloud that combines unified communications, team collaboration, contact center and analytics.

Milan brings to 8×8 over 20 years of experience creating growth and success in both large enterprise and entrepreneurial environments. In this newly created role, Milan will be responsible for the creative execution of the company’s brand through strategic narrative and design in addition to creating digital and physical experiences that will enable 8×8 to accelerate revenues with both SMBs and global enterprises.

Most recently, Milan served as President of Grey Group, a global advertising and marketing agency, where he led Grey SF from a turnaround environment to the most successful time in in its history – under Milan’s leadership, Grey SF was recognized as one of the fastest growing and most awarded agencies on the West Coast. Prior to joining Grey, Milan spent over a decade at Ogilvy & Mather and later joined a digital agency as Chief Strategy Officer that he sold to a publicly traded organization.

He holds a Bachelor of Science in Business Administration, Marketing from Elizabethtown College.

About The Lancer Group

The Lancer Group is a leading retained executive search firm that is trusted by private equity firms, their portfolio companies and public corporations to deliver high-impact leaders. The firm specializes in board-driven search mandates including CEOs, CFOs, C- suite executives and board directors as well as private equity investment professionals and operating partners. The Lancer Group has provided strategic counsel to clients across a range of industries and has particular expertise in technology, industrial, energy, healthcare and consumer markets.

With relationships at over 50 of the top 100 private equity firms, The Lancer Group provides a range of pre-deal private equity advisory services beyond traditional executive search. These services include deal origination, diligence support and introductions to “backable” executives. The firm also makes equity co-investments through its private equity affiliate, L Capital.