PRESS RELEASES

CMOs Who Make Moves Catch The Golden Goose

CMOs Who Make Moves Catch The Golden Goose

Chief Marketing Officers moving to new companies earn more than their tenured counterparts, according to the latest compensation figures from Eastward Partners’ CMO Market Trends & Future Outlook market report.

The report sees that CMOs with 1-2 years tenure earn more than those with 5-10 years tenure or 10-15 years tenure, respectively.

Total Compensation by Tenure in Current Role (CMO Compensation in the US at Companies and Firms with 100-499 employees):

Tenure: 10-15 Years

Median Compensation: $229,201

Tenure: 5-10 Years

Median Compensation: $270,000

Tenure: 1-2 Years

Median Compensation: £277,945

Overall, 2022 saw compensation growth across the nation for CMOs: National median base salary increased 11.07% since last year, leading to an 8.06% increase in median total cash compensation.

Following this trend, “Excellent compensation and benefits” emerged as the primary factor CMOs are looking for in the market, with 72% of the surveyed talent pool ranking this value proposition as the most important.

The report also noted CMOs will likely leave their post after three years and cites internal mobility as a critical tactic in retaining employees.

• Likelihood of retention with an internal move (through promotion or lateral change) after three years at the current company: 64%
• Likelihood of retention without an internal move after three years tenure: 45%

The report goes on to specify how CMOs can be hired by activating passive talent, detailing appropriate compensation, and sharing the scope of the opportunity available. The report shares current market rates CMOs receive, geographic hot spots for talent, and the fastest growing skills amongst this talent.

The full report can be found on Eastward Partners website.