Burtch Works Places Horizon Media’s Chief Analytics Officer

EVANSTON, IL, April 29, 2015 — Horizon Media, the largest and fastest growing privately held media services agency in the world, announced today that it has hired Rick Watrall as Chief Analytics Officer. Watrall will focus on enhancing analytics solutions, inventing new avenues for data creation, transforming the agency’s proprietary data platforms and mining new sources and streams of data. He will lead Horizon’s team of analysts, data scientists and statisticians to inform and support the agency’s strategy, channel planning and activation solutions. Watrall will be based in the agency’s New York office. Most recently, Watrall was senior Partner at Hudson River Group where he was responsible for marketing analysis and software applications for strategic and tactical marketing planning as well as ROI optimization.

Executive recruiter, Linda Burtch, Managing Director of Burtch Works, was retained for the search. The firm specializes in the placement of quantitative business professionals across the U.S. including data scientists, marketing scientists, operations research, credit/risk analysts, marketing researchers, and consumer insights specialists at all career levels. Based in Evanston, IL, Burtch Works executes searches nationwide for clients ranging from start-ups to major corporations, and their insights have been featured in the New York Times, Wall Street Journal, Mashable, Forbes, CNBC, Chicago Tribune, InformationWeek and other media outlets.

About Burtch Works

Burtch Works is a contingency executive recruiting firm dedicated to placing highly-qualified quantitative marketing professionals with a variety of specialties including marketing research, analytical database marketing, data science, operations research, credit/risk analytics, and traditional marketing science.

Katie Prezas
Director of Research and Operations

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