Brandwatch appoints Richard Pasewark as Chief Revenue Officer

SAN FRANCISCO, October 25, 2016 — Brandwatch, the leading social intelligence company, today announced the appointment of Richard Pasewark as Chief Revenue Officer. Richard brings more than 20 years of experience leading and developing sales and commercial teams in the technology industry, and will be responsible for driving global revenue growth as the company builds towards its IPO goal.

“Richard is a vital addition to the Brandwatch executive team for our next phase of growth, bringing real breadth of experience and a proven track record of driving companies like ours to achieve ambitious goals, ” said Giles Palmer, Brandwatch CEO. “Brandwatch is at an exciting point in its evolution. It’s not easy for SaaS companies to maintain the levels of growth that we have enjoyed, and while many companies that get to this stage start to slow down, Brandwatch is pushing forward.”

“As an ‘executive-in-residence’ I worked with different teams often consulting on specific client work. For our digital group, I conducted a programmatic analysis that enabled many healthcare marketers to achieve huge results and realize massive ROI. At Brandwatch we’re striving to focus our social intelligence capabilities and provide smart integrations that drive real results for clients. As Brandwatch’s CRO I’ll be optimizing our work to help customers be more thoughtful in their go-to-market and brand plans, and far more effective in their business operations.”

Prior to his time at eVariant, Richard was CEO for Visible Technologies and developed deep domain expertise in the social intelligence space. Combined with more than two decades across a variety of software companies, including Cymfony and Adobe, Richard brings a true breadth of experience, having started as an engineer, managed product development and marketing, and led companies in general manager roles.

Working from the company’s New York office, Richard will oversee the entire commercial business, including the sales, marketing, customer success and partnerships functions.

“I think Brandwatch has the most compelling and differentiated social insights technology in the market,” said Pasewark. “I’m beyond thrilled to join the global social intelligence leader and I believe our culture fits the nimble footprint needed to work with marketers and deliver value to them.”

Richard is the most senior hire in a recent raft of industry-experienced appointments by Brandwatch, signaling additional investment in delivering the best value to existing customers and expanding the business globally. The latest appointments include Bertrand Saint-Martin as VP France, Paul Giardina in the role of VP Demand Generation, Michael McDonald as VP of Enterprise Sales, and Dan Campbell as VP Channel Development.

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Jocelin Poon
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