Does the way employees are off-boarded really matter? Does it affect your brand image among prospective employees, or your current employees’ willingness to stay and to recommend your company as an employer or supplier?

We’d Like Your Point of View

This is the final survey in the series that Mullin International, a leading Outplacement firm, and Hunt Scanlon Media, a leading provider of strategic HR information, are conducting. Our objective is to understand the influence that exiting employees can have on a company’s brand, how off-boarding affects brand image, and what companies can do to turn former employees into brand ambassadors and advocates.

In earlier surveys, we learned that management’s concerns about off-boarding have escalated, and respondents see that off-boarded employees’ impressions of companies are affected not only by the way they are treated, but by the presence of severance, outplacement services, and other factors.

Our survey data also revealed that companies’ investments in off-boarding have been creeping up slowly and that more companies are expanding rather than contracting in the use of severance and outplacement services.

Our current and final survey focuses on the metrics companies use to manage the outplacement process. In exchange for your participation, we will send you the full report in October.

Thank you – The Mullin International/Hunt Scanlon Research Team.

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