Gordon Braun-Woodbury, Calibrate Legal’s Marketing Operations Consultant, focuses on measuring business services functions in order to align internal systems and enhance their performance. His methodology helps to establish a definitive return on law firms’ human capital investments, which ultimately results in actionable intel that can and should inform future strategy.
His career includes more than 30 years at KPMG Canada, where he was involved in virtually every aspect of managing a major professional services firm. Most recently, Gordon was responsible for building and leading the Marketing Operations function at KPMG. In this role he led the implementation of a complex CRM system, personally created a firmwide digital marketing strategy and measurement scorecard, and oversaw a Centre of Excellence for Proposals and Pursuits.