About Us

We don’t do placements—we align leaders to work that matters.

Y Scouts is a retained executive search firm serving high-growth U.S. & Canada-based health & wellness, cannabis, and SaaS companies. 

Our team of subject matter experts in ‘hiring on purpose’ has shifted the national conversation around the importance of hiring candidates who connect to your company through shared values, vision, and sense of purpose. We’ve flipped the broken vertical model on its side, creating horizontal alignment between leaders and companies.

Bridging the gap between your company’s purpose and a leader’s passions and strengths has proven to be a more accurate predictor of success than the skills, qualifications, and background that form the basis of traditional search efforts.

It’s purposeful, methodical, and driven by empathy—and it works. In short, we’ve created a better way, for a better reason, that achieves better results for our clients and the candidates.

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We don’t do placements. We align leaders and work. Placement is a cold top-down approach, focusing on resumes and filling empty seats. By hiring on purpose, we take the broken vertical model and flip it on its side, creating horizontal alignment between leader and company. We bridge the gap between business’ purpose and a leader’s passions and strengths. It is purposeful and methodical and driven by empathy. It’s why we exist.

Solutions And Expertise

Traditional hiring methods don’t align with the needs of individuals and businesses. We believe today’s hiring process overlooks the human behind the resume, resulting in a detrimental disconnect between business and leader. Applicants have become data points and pieces of paper. Companies can look beyond work experience in choosing a leader. Y Scouts is motivated not by paychecks or resumes, but by finding the right person for the right role, maximizing the impact for both.

  • Culture Shaping
  • Diversity & Inclusion
  • Executive Search
  • Leadership Consulting
  • Leadership Develop.
  • Succession Planning
  • Cannabis
  • Consumer
  • Consumer Products
  • Consumer Services
  • Manufacturing
  • Software
  • Business Development
  • C-Level
  • C-Suite
  • CEO/President
  • Communications/PR
  • Diversity & Inclusion
  • Finance/Accounting
  • General Management
  • GM/Operations
  • Human Resources
  • Information/Digital
  • Manufacturing
  • Marketing & Sales
  • Supply Chain

News Briefings

For Cannabis Companies, Aligning C-Suite Leadership is Job One

Cannabis companies face unique challenges as they move through various business stages. Many founders began as growers without extensive business experience and as they move through the business lifecycle into a second-stage start-up, they might realize they need to scale their leadership team, bringing on people who complement their own strengths and weaknesses for a

How Cannabis Executives Can Lead Companies for the Long Haul 

Marijuana has gained widespread acceptance in recent years. The legalization of the plant in many countries has led to a boom in the cannabis industry. Consumer spending on cannabis has now topped $10 billion in the U.S. alone, and worldwide sales are expected to top $100 billion before the end of the decade. The United

How to Avoid Hiring the Wrong Leader

With pressure on search firms to fill senior posts in a timely manner, it can be easier than you think to fill a critical position with the wrong candidate. Maybe you’re bleeding revenue or your turnover is through the roof. Maybe you’re the one filling in until a role is filled. Whatever the reason, it’s

Six Realities of Recruiting You Don’t Have to Accept

We all know that hiring the right leaders is critical for the successful outcome of every organization. But in this era of great change and transition in the search industry, here’s one reality recruiters are grappling with: savvy clients. Under increasing pressure from competitors to shareholders, talent leaders need new hires who can make an immediate