About Us

We don’t do placements—we align leaders to work that matters.

Y Scouts is a retained executive search firm serving high-growth U.S. & Canada-based health & wellness, cannabis, and SaaS companies. 

Our team of subject matter experts in ‘hiring on purpose’ has shifted the national conversation around the importance of hiring candidates who connect to your company through shared values, vision, and sense of purpose. We’ve flipped the broken vertical model on its side, creating horizontal alignment between leaders and companies.

Bridging the gap between your company’s purpose and a leader’s passions and strengths has proven to be a more accurate predictor of success than the skills, qualifications, and background that form the basis of traditional search efforts.

It’s purposeful, methodical, and driven by empathy—and it works. In short, we’ve created a better way, for a better reason, that achieves better results for our clients and the candidates.

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We don’t do placements. We align leaders and work. Placement is a cold top-down approach, focusing on resumes and filling empty seats. By hiring on purpose, we take the broken vertical model and flip it on its side, creating horizontal alignment between leader and company. We bridge the gap between business’ purpose and a leader’s passions and strengths. It is purposeful and methodical and driven by empathy. It’s why we exist.

Solutions And Expertise

Traditional hiring methods don’t align with the needs of individuals and businesses. We believe today’s hiring process overlooks the human behind the resume, resulting in a detrimental disconnect between business and leader. Applicants have become data points and pieces of paper. Companies can look beyond work experience in choosing a leader. Y Scouts is motivated not by paychecks or resumes, but by finding the right person for the right role, maximizing the impact for both.

  • Culture Shaping
  • Diversity & Inclusion
  • Executive Search
  • Leadership Consulting
  • Leadership Develop.
  • Succession Planning
  • Cannabis
  • Consumer
  • Consumer Products
  • Consumer Services
  • Manufacturing
  • Software
  • Business Development
  • C-Level
  • C-Suite
  • CEO/President
  • Communications/PR
  • Diversity & Inclusion
  • Finance/Accounting
  • General Management
  • GM/Operations
  • Human Resources
  • Information/Digital
  • Manufacturing
  • Marketing & Sales
  • Supply Chain

News Briefings

Setting Competitive Salaries for Chief Operating Officers

The name of the game in the recruiting world these days is engaging and retaining top talent. So, in an increasingly competitive market, how do you set a solid chief operating officer salary? In addition to being the CEO’s right arm, the COO is the go-to person when it comes to leading the day-to-day workings

Key to Virtual Executive Recruiting

With more people working from home, it can be a challenge to maintain the right team dynamics, and the cultural glue that holds it all together must be industrial strength. So how do you ensure that you continue to hire the right people? In particular, how do you find the right fit with virtual leadership?

How to Attract More Diverse Candidates to Cannabis Companies

The continuing growth of the cannabis industry has brought with it more scrutiny regarding its operations. According to a newly released report by Y Scouts, this is not a negative point at all. “That’s because the more thought put into the standards and ethics of a business, the better it will thrive for all involved, in

For Cannabis Companies, Aligning C-Suite Leadership is Job One

Cannabis companies face unique challenges as they move through various business stages. Many founders began as growers without extensive business experience and as they move through the business lifecycle into a second-stage start-up, they might realize they need to scale their leadership team, bringing on people who complement their own strengths and weaknesses for a

Press Releases

Y Scouts Team Attends Largest Cannabis Conference in North America

(Oct. 18, 2021) Y Scouts, a retained executive search firm serving high-growth health & wellness, cannabis, and SaaS companies, attended MJBizCon in Las Vegas, Nevada last week. The award-winning show showcases over 250,000 square feet of exhibits, 3-day conference, pre-show forums, and over 140 speakers plus extraordinary networking and partnership-building opportunities. During MJBizCon Y Scouts


Recent Blogs
The Great Resignation: What we Can Learn about Preventing C-Suite Turnover
5 C-Suite Leadership Goals to Start the New Year with Intention
How to Revamp Your Leadership Development Plan to Retain Remote Executive Teams
LinkedIn for Executive Recruitment? Not So Fast
Hiring Your First COO? How to Set a Competitive COO Salary
CEO vs. COO: How To Create an Optimal C-Suite Team
The Key Traits & Major Cultural Impact of Inclusive Leaders
Do You Need a Head of Remote Work to Uplevel Virtual Team Management?
Chief People Officers Have Never Been More Important: Here’s Why
Why Finding Your “Why” Matters More than ever During Virtual Hiring
Executive Interviews: Virtual or In-Person?
The Ultimate Guide to Hiring a CTO on Purpose
The Emotionally Intelligent Leader
Will Working in the Cannabis Industry Damage Your Personal Brand as a Leader?
8 Types of Power for Today’s Leaders
The Traits of Great Cannabis Executives
Ways To Attract More Diverse Cannabis Executives
Digging Deep for Executive Interview Questions
5 Must-Have Qualities for Cannabis C-Suite Leaders
Five Cannabis Leaders Forecast Industry Changes
Why Aligning the Leadership Style of Your C-Suite to Your Business Stage Is Key for Long-Term Success
Why Design Thinking Should be the Foundation of Your Talent Acquisition Strategy
Why Aligning the Leadership Style of Your C-Suite to Your Business Stage Is Key for Long-Term Success – May 25, 2021
Copperstate Farms Managing Director, J. Fife Symington IV – May 17, 2021
How Cannabis Executives Can Lead Companies For The Long Haul – May 7,2021
What You Can Learn From the Company Values at Top 10 Medium-Sized Workplaces – April 29, 2021
Upper Hand Founder & CEO, Kevin MacCauley – April 23, 2021
Transformational leadership and its relationship to emotional intelligence – April 16, 2021

Headset Director of Industry Relations, Jocelyn Sheltraw
Cannabis Industry Leader, Andrew DeAngelo
NORML Founder, Keith Stroup, Esq.
Phoenix Distributors Managing Partner, Chris Finelli
Evo Hemp Co-Founders, Jourdan Samel & Ari Sherman
Flourish Software CEO, Colton Griffin
RYTE Brands CEO, Eric White
Copperstate Farms Managing Director, J. Fife Symington IV

To view all Y Scout blogs please click here.


Why Y Scouts - Cannabis
Interview Process & Leadership Model