(Feb. 22, 2021) Yukon Wellness Holdings LLC (“Yukon Wellness”), the newly established holding company of consumer wellness brands and the parent company of vitamin/mineral nutritional supplement-provider Eu Natural, today announced that industry leader Chris Marschall has joined the company as CEO. Marschall will help guide Yukon Wellness in its mission to create a leading consumer wellness business by growing its existing brands and driving the M&A strategy focused on digitally native consumer wellness products.
“Chris’ experience launching and growing market-leading consumer health and wellness brands will help drive continued growth in the Eu Natural business and establish the Yukon Wellness platform as a differentiated, value-added provider of wellness brands in the marketplace,” said Fraser Preston, Founder and Managing Partner of American Pacific Group, owner of Yukon Wellness. “We are pleased to have Chris lead our efforts in building enduring wellness brands that support consumers as they strive to live healthier lives.”
Marschall brings more than 20 years of diverse executive experience in the CPG, OTC Healthcare, and Dietary Supplement/VMS industries, at a US and global level. Most recently, Marschall served as VP & General Manager for Bausch + Lomb Consumer Health Care. During his tenure at Bausch + Lomb, Marschall led sales and marketing efforts that enabled the company’s Consumer Health Care business to deliver industry-leading results, fueled by driving growth on existing brands such as PreserVision® eye vitamins and successful, innovative new product launches including LUMIFY® eye drops. Before joining Bausch + Lomb, Marschall held brand management and new product innovation positions at Pfizer Consumer Healthcare and Wyeth Consumer Healthcare, where he led large brands, including Centrum® Multivitamins.
In addition to identifying and pursuing opportunities for Yukon Wellness, Marschall will work to expand the Eu Natural portfolio of high-quality products to reach customers on a global, omnichannel basis. Founded in 2013, Eu Natural established a digitally native wellness brand with a product portfolio of vitamin and mineral nutritional supplements focused on specialty health, lifestyle, and beauty.
“I’m thrilled to lead Yukon Wellness, an innovative company at the intersection of numerous trends in the wellness industry,” said Marschall. “The platform presents a tremendous opportunity to provide a diverse set of consumers with a portfolio of high-quality, insight-driven wellness products, and our investment in Eu Natural serves as an exceptional launching pad.”