Tracy Murdoch O’Such is a Managing Partner in the New York office of Diversified Search. Her responsibilities include the management of the firm’s New York office and its global Digital, Media, Entertainment, and Sports practice. She has extensive experience in executive search as well as direct industry experience in large media conglomerates.
Before joining Diversified Search, O’Such opened and managed the New York office for Odgers Berndtson. Prior to Odgers, Tracy founded and served as President of, LexMedia Solutions, a retained executive recruitment firm specializing in media industries. Previously, she was with Cablevision Systems Corporation, where she built the first in-house executive recruitment department. In 1997, O’Such established the Global Entertainment, New Media & Sports practice for Norman Broadbent International, a London-based search firm. She began her career in search with Bishop Partners, a New York-based media search firm. Earlier, she worked in sales and marketing in the entertainment, cable, communications, and publishing industries.
The convergence of the media, technology, and sports industries has broadened her client base to include Comcast, ESPN, WWE, Charter Communications, IMG, and Competitor Group, among many others. Her functional areas of expertise include chief digital officers, chief revenue officers, and executives working in corporate communications, branding, and advertising.