Nancy Estep-Critchett

Franchising Practice Leader

Nancy Estep-Critchett leads the Franchising executive search practice. She has more than twenty years of successful working experience as a business advisor and executive recruiter in the franchising industry. She has built solid relationships which have spanned decades with industry professionals and internationally recognized brands. With direct engagement in all functional areas including Franchise Sales, Real Estate and Construction, Operations, Marketing and International Development, Nancy has placed more than 400 C level and Director level candidates.

Prior to forming Sterling Global Executive Search in 2003, Nancy was the first employee at one of the most widely recognized firms specializing in franchising in the 1990’s, Franstaff Inc. There she gained first-hand experience in sourcing and recruiting for a wide range of industries and brands. She managed the companywide research function and then moved into Partnership, then ownership in 2003.

Nancy is the Founder of Source First Incorporated, a Sarasota, Florida based business specializing in franchise sales and consulting and Founder of,  an online company specializing in reselling franchises.

Nancy lives in Sarasota, Florida with her husband Chris, a naval architect and her daughter Claire, age 11.