Federico brings 20 years of managerial experience in Mexico and abroad. He first came to Mexico City in 2005 when working for E&J Gallo Winery as an International Field Marketing Manager. Then the Swedish transnational, EF Education First, brought him back as a Sales Manager for Latin America. He later joined Google Mexico as one of their early sales executives. While at Google, Fede led various verticals in Mexico; growing his team and establishing key relationships with advertisers and their agencies. Before joining Spotify Mexico as their Country Director and later founding a digital consulting firm, Federico was leading a shopping team in Google New York. Federico graduated with a BA in Business Administration from The University of Kansas and has postgraduate studies from HULT International Business School as well as executive education courses from Harvard Business School and Duke University. He is fluent in English, Portuguese and his native Spanish. In his free time, Federico loves to spend time with his family, cook and travel. He is also passionate about the outdoors and watersports.