Craig Sabina

Principal Consultant

Craig Sabina is a Principal Consultant with McDermott & Bull, based in the Pacific Northwest. In addition to co-chairing the firm’s Aviation & Aerospace Practice with Managing Director, Rod McDermott, he leads the firm’s Sporting Goods & Outdoor Industry and Data Center Industry practices.

Craig is a long-time entrepreneur, first with two partners in the publishing business, and for the last 20+ years, as CEO and owner of Summit Projects, a digital marketing and product design concern. Craig has hired literally hundreds of employees and contractors ranging from COO-level team members (he likes to take a little credit for helping hire Outside Magazine’s longtime Publisher, Scott Parmalee) to specialized contract vendors. He understands intimately the craft of building and running a business, having generated more than $60,000,000 in sales over the last two decades leading Summit.

Through his work with half a dozen Nike divisions, Xerox, Columbia Sportswear, Swiss Army Brands, Camelbak, Chaco, Smartwool, AOL/Times Mirror, Norwegian Cruise Lines, Oregon Health Sciences University, Bandon Dunes, Honeywell Aerospace, Bendix King and dozens more, Craig brings deep experience helping companies achieve complex objectives in rapidly evolving business environments.

While Summit was particularly well-known for producing exceptional digital brand experiences, what has always inspired him, above all else, has been building and helping others build exceptional high-performance teams.