Betty Turner Asher

Partner & Executive Vice President

Betty Asher was one of the first women to serve as president of a flagship institution. She brings to executive search, consulting and training a unique background of leadership service at all levels of higher education institutions and systems, in academics and student affairs and in public and private institutions. She has been a leader in executive search, consulting and training for the past two decades.

With Jan Greenwood, she formed Greenwood/Asher & Associates in 2004 to advance the quality of leadership and improve the process of executive recruitment in higher education. She has helmed more than 500 searches, most at the president/CEO level. Her search work and career gives her an extensive network across education, health care, nonprofits and philanthropic organizations. Having worked up through the ranks, she understands education and organizations from the bottom to the top and across their breadth.

She began her career in higher education as a clinical counselor and career advisor, an interest that has remained a focal point. Asher worked in a department of counselor education and held various roles in the vice president for student affairs office including vice president at two institutions. Further, she was an associate vice chancellor for academic affairs at the system level.

As president, her accomplishments included creating an academic plan, improving student quality, increasing funding and fundraising and enhancing research productivity. All of this experience gives her a broad understanding of the responsibilities for college and university leaders. She also was active as president of a consulting and training services firm. Asher has been honored in many ways. Examples with particular meaning for her include Eastern Kentucky University’s award of the Honorary Doctor of Laws; the city of Tempe, Arizona, naming her a “Woman of Distinction;” Arizona State’s diversity award; and the American College Personnel Association citing her for “Outstanding Service.” Another point of pride is the number of diverse leaders she has mentored and the diverse placements made by G/A&A.

She has given back to education, healthcare and her communities through extensive service on philanthropic and corporate boards both nationally and internationally. Service examples include the National Advisory Board of Insuring Tomorrow; National Leadership, Inc.; Presidential Network on International Education of the American Council on Education; Children’s Care Hospital and School Foundation; Sioux Valley Hospital; Karl E. Mundt Foundation; Neuharth Advisory Board; North Central Association on Accreditation Teams; Golden Key National Honor Society; Phi Delta Kappa; and the President’s Commission of the National Collegiate Athletic Association with service on the Restructuring Committee.

  • Assessment
  • Executive Search
  • Mgmt. Consulting
  • CEO/President