Alison Weil


Alison leads searches for image-driven consumer products, retail and fashion, and hospitality businesses with a particular expertise in beauty and personal care. She specializes in placing CEOs, presidents, general managers and other C-suite and senior executives across a range of functions with expertise in marketing/marketing-related and sales roles. Her clients include PE firms and publicly traded companies.

Alison came to True after 14 years at Herbert Mines Associates, where she was a managing director. Prior to that, she was a principal at Heidrick & Struggles, where she spent seven years within the consumer, chief marketing officer, and PE practices. Earlier in her career, Alison was a marketing executive in the personal care industry, where she managed core businesses for leading global companies such as L’Oreal and Estee Lauder. Prior to business school, she was a marketing executive in the banking industry.

Alison earned a Master of Business Administration degree in marketing and international business from the Stern School of Business at New York University. Alison and her family currently reside in Manhattan.