FREEHOLD, NJ, September 2017 – Prodigy Sports is pleased to announce the recent placement of Lainie Gentile as National Director, Corporate Partnerships, PCG SportsDesk.
Prior to accepting this position, Gentile spent five years with the Minnesota Timberwolves, Lynx& Target Center as Partnership Sales Manager. She was responsible for generating revenue for teams and facilities by creating strategic partnerships for new business.
In her new role, Gentile will have a dedicated focus on driving new revenue for their existing and growing client base. With a focus on national sales, Gentile will be responsible for ongoing business development for their revenue goals, as well as securing new business opportunities for PCG SportsDesk’s growing list of clients.
About PCG SportsDesk
Founded in 2007, PCGSportsDesk is a full-service, independent firm focused on partnership sales, innovation and digital strategy to maximize scale, solve business problems and directly grow revenue and outreach for some of the world’s most prominent sports, entertainment and municipal brands.
A forward thinking team committed to an innovative approach to driving revenue and solving business problems. They inspire the sports and entertainment industry to find comfort in the uncomfortable, challenge the status quo and redefine the possible.
With offices currently in Chicago and Dallas, PCGSportsDesk represents regional, national and international clients, including professional sports leagues, teams, events, municipalities, entertainment districts, and malls like FELD Entertainment, Hendrick Motorsports, Macerich Malls, Rosemont Baseball, and Village of Rosemont (Allstate Arena, Donald E. Stephens Convention Center, MB Financial Park, etc.).
About Prodigy Sports
With a staff that carries nearly 60 years of experience across multiple business segments, Prodigy Sports is a nationwide leader in senior-level executive search and recruitment. Prodigy Sports brings a personal touch to each search by adapting to the unique personality and culture of the client, knowing successful executive recruiting comes from thoroughly understanding the team culture, the intricacies of the sports business and the extensive professional qualifications and skills needed to fill a role. Founded in 2008, Prodigy Sports has grown into a nation-wide leader through the sports and entertainment industries.