Prodigy Sports Places Chief Growth Officer at Engine Shop

Prodigy Sports Chief Growth Officer Engine Shop

March 23, 2018 – Freehold, NJ-based Prodigy Sports, a nationwide leader in top-level sports recruiting, has placed Gord Lang as chief growth officer with Engine Shop. Founder and chief executive officer Scott Carmichael led the search.

Mr. Lang had been chief growth officer at Octagon Marketing, which he joined in 2001. Among his duties, he helped companies maximize return on investment for their sports and entertainment marketing programs via proprietary analytics and award-winning activation campaigns, content and experiences. In large part, that involved working with marketing executives who were under pressure to evaluate, measure and justify their sponsorship spending; deliver activation ideas; and engage customers, influencers and their own employees.

In a marketing career spanning 30 years, Mr. Lang has worked with clients such as MasterCard, Coca-Cola, NCAA, Home Depot, BMW, Walmart, NHL, Dunkin Donuts, Leukemia and Lymphoma Society, Kaiser Permanente, Sony, International Paper, PGA Tour and Komen.

At Engine Shop, Mr. Lang is responsible for driving both organic and new growth by helping the agency connect with people and brands looking to drive engagement with their target consumers.

Headquartered in New York City, Engine Shop is an engagement marketing company that specializes in helping brands connect with consumers online and in person through live experiences, digital engagement and original and branded content.


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Seasoned Recruiters

Prodigy Sports, which has been involved with the sports & entertainment business for 60 years, is one of the sector’s leading boutiques. The firm has placed hundreds of candidates into a variety of functions and roles. It represents all disciplines, including senior management, sales, marketing, operations and administration.

Prodigy’s client roster reads like a Who’s Who of the sports world. It includes: the Dallas Cowboys, New York Yankees, PGA Tour, Boston Bruins, San Antonio Spurs, Miami Dolphins, City Football Group, Miami Heat, Churchill Downs, Nitro Circus, AEG, Los Angeles Kings, UFC, Roc Nation, San Francisco 49ers, Los Angeles Clippers, Los Angeles Dodgers and the United States Olympic Committee.

Chief Growth Officer

Chief growth officer is a relatively new C-level position. And while not every company has one, more of these roles are likely to emerge. According to recruiters, the CGO role is growing and it’s rising in popularity, especially among professional services firms that understand client needs and who want to be front and center to achieve long term revenue growth and stay competitive. The CGO, they report, is free to challenge the status quo in order to discover new pathways to growth. But the position holder also leads their organizations to a heightened sense of responsibility and purpose.


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Recruiters focused on finding C-suite leadership for their corporate clients say that CEOs have created the position of chief growth officer to drive revenue growth during periods of slowing economic activity. But leaders are now seeing advantages to having growth leaders on board much earlier, when business is booming, to help establish organizational rigor.

CGOs, report recruiters who specialize in identifying them for clients, are there to discover new pathways to growth. In today’s global, digital world, there’s suddenly this imperative to focus on growth at the highest possible level. Many companies think about growth in the context of quarterly earnings, or in terms of meeting current demand. The benefit of having a CGO is the ability to develop a longer-term vision, they added.

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; Stephen Sawicki, Managing Editor; and Andrew W. Mitchell, Managing Editor – Hunt Scanlon Media

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