Prodigy Search Recruits Chief Communications Officer of the Major League Baseball Players Association
December 17, 2024 – Prodigy Search, a boutique recruiting firm serving the talent needs of media, sports, and entertainment organizations, has placed Oriana Korin as the new chief communications officer of the Major League Baseball Players Association (MLBPA). She will lead the association’s strategic communications efforts, ensuring alignment with its mission to advance the rights and interests of players through collective bargaining and representation. “Ori’s appointment as chief communications officer represents an exciting step forward for the MLBPA that will build upon the incredible work our communications team has done to date,” said Tony Clark, executive director. “She brings a wealth of experience and passion that will strengthen our ability to advocate for players, enhance engagement with key stakeholders, and ensure our communications align with the MLBPA’s long-term strategic goals.”
“We are thrilled to welcome Ori to the MLBPA team,” Mr. Clark added. “Her expertise and leadership will be instrumental as we continue to champion the rights of players and strengthen the voice of our membership.”
With over 20 years of experience in strategic communications, labor advocacy, and organizational management, Ms. Korin brings a track record of championing workers’ rights and driving impactful messaging. She has previously served as senior director of communications for the American Federation of Teachers, communications director at the Transport Workers Union, press secretary and manager of external affairs for Jobs with Justice, and Communications Associate at Change to Win. Her background includes crafting messaging for high-profile campaigns, managing crisis communications, fostering relationships across diverse audiences as well as political, campaign, and legislative experience.
In this newly created role, Ms. Korin will oversee the MLBPA’s comprehensive communications strategy, encompassing internal communications, player engagement, media relations, and content development. She will also play a vital role in advancing the MLBPA’s public presence and advocacy initiatives.
The Major League Baseball Players Association is the union that represents players on the 40-man rosters of the 30 Major League baseball teams and oversees MLB Players Inc., which exclusively represents the group commercial and licensing activities involving active players.
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In 2022, the MLBPA used Prodigy Search to recruit Carlos Barron as director of security. In this role, Mr. Barron plans, directs, and coordinates programs relating to the protection, safeguarding, and security of company assets, employees, players, and invitees. He most recently served as director of security and transportation for the Houston Dynamo/Houston Dash/BBVA Stadium. Mr. Barron is also the founder of Salus Security Services.
Sports and Entertainment Specialists
Prodigy Search, which has been involved with the sports and entertainment business for years, is one of the sector’s leading boutiques. The firm has placed hundreds of candidates into a variety of functions and roles. It represents all disciplines, including senior management, sales, marketing, operations, and administration.
Prodigy’s client roster reads like a Who’s Who of the sports world. It includes: the Dallas Cowboys, New York Yankees, Los Angeles Lakers, Pittsburgh Steelers, TD Garden/Boston Bruins, AEG Worldwide, Liverpool Football Club, United States Olympic and Paralympic Committee, Oak View Group, Live Nation, PGA TOUR, Legends, the TGR (Tiger Woods) Foundation, and Endeavor.
Aside from the traditional sports space, over the years, Prodigy Search has expanded by bringing its expertise from the traditional sports business to the “non-traditional” sports space. Prodigy Search has done work throughout the ever-expanding esports industry; sports technology industry; and education and non-profit industries. Today, the firm’s senior partner involvement, high level of service, and transparency of process have presented opportunities to expand beyond sports and entertainment.
An industry veteran with nearly 40 years’ experience in wide array of disciplines within the sports and entertainment business, Scott Carmichael founded Prodigy Search in 2007. Prior to founding the firm, he served as head of the National Hockey League’s club marketing department for nearly 10 years.
Related: Prodigy Search Assists USA Lacrosse in the Recruitment of New CEO
Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
