Prodigy Search Fills Senior Position for the Professional Women’s Hockey League (PWHL)

November 10, 2023 – Prodigy Search, a boutique recruiting firm serving the talent needs of media, sports, and entertainment organizations, has recruited Amy Scheer as senior vice president of business operations for the Professional Women’s Hockey League (PWHL). She succeeds Ami Galani, of Elysian Park Ventures, who has been serving on an interim basis since August. “Amy is a proven leader with incredible energy and a passion for women’s sports that will benefit the entire PWHL,” said Stan Kasten, PWHL advisory board member. “She knows how to build, and her experience establishing new teams and engaging in new markets both creatively and adaptively with a high degree of success is essential for our growth.”

Ms. Scheer has spent over 35 years in the sports industry with leadership roles across multiple teams and leagues in the New York / Tri-State area over the course of her career. Her career in women’s sports began in 2001 with Madison Square Garden as VP of marketing and communications for the WNBA’s New York Liberty where she led audience growth, marketing partnerships, and the creation of award-winning marketing campaigns. Ms. Scheer helped produce the first-ever regular season professional basketball game held outdoors at Arthur Ashe Stadium and staged six games at Radio City Music Hall. During the 2020-21 season she served as a consultant and general manager for the PHF’s Connecticut Whale, followed by two years as vice president of business operations for the WNBA’s Connecticut Sun.

Among her career highlights, Ms. Scheer worked with the NBA’s New Jersey Nets, receiving promotions in various departments over a 15-year period. She was also part of the team that launched the New York City Football Club before continuing her MLS tenure as chief commercial officer for the New York Red Bulls. Most recently, Ms. Scheer has spent the last year in the NFL’s Club Business Development department, overseeing the league’s innovative ticket network and spearheading multiple projects championing fan experience and engagement initiatives.

Ms. Scheer will be tasked with leading the league’s day-to-day business and overseeing the market performance for the league and all teams, bringing a strong strategic vision focusing on growth through sponsorship, media, marketing, communications, licensing, digital, audience experiences, and special events.

“It’s great to see women hockey players receive the stage they deserve to showcase what brilliant athletes they are,” said Ms. Scheer. “There is no doubt the PWHL, with the commitment of the players and ownership, will have a profound impact on and off the ice. I look forward to working together to bring this league to life for our partners and fans and continue elevating the size and scope of women’s hockey in the sports landscape.”

Related: Prodigy Search to Recruit CHRO for FIFA World Cup 2026

The Professional Women’s Hockey League is first-of-its-kind women’s hockey league that brings together the best players in the world. The league is comprised of six teams in North America, including: PWHL Boston, PWHL Minnesota, PWHL Montréal, PWHL New York, PWHL Ottawa, and PWHL Toronto.

Serving Sports and Entertainment Organizations

Prodigy Search, which has been involved with the sports and entertainment business for years, is one of the sector’s leading boutiques. The firm has placed hundreds of candidates into a variety of functions and roles. It represents all disciplines, including senior management, sales, marketing, operations, and administration.

Prodigy’s client roster reads like a Who’s Who of the sports world. It includes: the Dallas Cowboys, New York Yankees, Los Angeles Lakers, Pittsburgh Steelers, TD Garden/Boston Bruins, AEG Worldwide, Liverpool Football Club, United States Olympic and Paralympic Committee, Oak View Group, Live Nation, PGA TOUR, Legends, the TGR (Tiger Woods) Foundation, and Endeavor.

Aside from the traditional sports space, over the years, Prodigy Search has expanded by bringing its expertise from the traditional sports business to the “non-traditional” sports space. Prodigy Search has done work throughout the ever-expanding esports industry; sports technology industry; and education and non-profit industries. Today, the firm’s senior partner involvement, high level of service, and transparency of process have presented opportunities to expand beyond sports and entertainment.

Related: Prodigy Search Recruits President and COO for Notes Live

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Executive Editor; Lily Fauver, Senior Editor – Hunt Scanlon Media

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