Oxeon Adds Healthcare Executive to Drive Next Chapter of Growth

September 14, 2022 – Oxeon, which combines executive search, investment, and incubating to power change in healthcare, has appointed veteran healthcare leader Sonia Millsom as its next CEO. She succeeds Trevor Price, who founded the New York City-based company in 2011 and will now chair Oxeon’s newly formed board. “Sonia is a highly respected leader, innovator, strategist, operator, and manager,” said Mr. Price. “More importantly, she is an even better human being with a deep commitment and spirit of generosity to Oxeon’s objectives to serve the vulnerable and to champion diversity. Sonia brings to Oxeon a rare combination of experience across all three of Oxeon’s operating businesses – she has built and led top-performing teams, she has worked in equity-financed entrepreneurial companies, and she has led strategic growth and operations at tech and tech-enabled service companies, including extensive experience with value-based care.”

Ms. Millsom takes the reins at Oxeon with more than two decades of experience spanning virtually every healthcare industry segment — from start-ups, to the industry’s largest publicly traded corporation, and across the purchaser, payer, and provider sides of the business. She is known for her extensive experience in value-based care and scaling healthcare companies.

Ms. Millsom most recently served as chief commercial officer at Maven Clinic, which achieved the first unicorn valuation in women and family health. Prior to that, she was chief growth officer at Boston-based start-up Iora, where she helped strengthen Iora’s revenue and oversaw an expansion that led to its $2.1 billion acquisition by One Medical. Before joining Iora, she held leadership roles at Best Doctors, Health Dialog, and UnitedHealthcare.

“Very few leaders I’ve worked with have the trifecta of insightful strategist, inspirational leader, and trusted mentor that Sonia Millsom possesses,” said Rushika Fernandopulle, practicing physician, and co-founder and CEO of Iora Health. “Not only do her sharp insights and business savvy drive effective market expansion strategies, but she leads with curiosity, empathy, and authenticity.”

“Sonia’s versatility, deep experience and fresh perspective will enable her to evolve Oxeon’s pioneering model into a multigenerational company that drives positive change for millions of Americans,” said Mr. Price.

Time of Dynamic Change

“I’m excited to join Oxeon at this time of dynamic change, for both the company and our country, as we confront deeply entrenched problems in the nation’s healthcare system, from access, to cost, to equity — and the need to think creatively about the next generation of leadership,” said Ms. Millsom. “Thanks to Trevor’s vision, entrepreneurial passion, and deep relationships, Oxeon is changing healthcare and helping Americans live better lives. I’m humbled by this opportunity to build on Trevor’s powerful legacy, and to lead Oxeon in its mission-driven journey as it continues to strengthen its impact.”


Sonia Millsom is the CEO of Oxeon, a trusted healthcare firm, powering change through talent, entrepreneurship and investment. She is a veteran healthcare leader who has been at the forefront of value-based healthcare, with extensive experience growing mission-driven innovative companies, as well as serving as an adviser, board member and investor. 


Ms. Millsom notes that her deep passion for creating meaningful change in healthcare is rooted in her early experience as a Peace Corps volunteer working on maternal and child health in a small Moroccan village. “Witnessing both the acute needs of the families we served and the extreme dedication of the healthcare workers there convinced me that solving the problem of healthcare access is the greatest contribution we can make to improving lives and societies. Since then, fixing healthcare has been a personal mission of mine,” she said. “From various vantage points over the last 20-plus years, I’ve worked with new models of healthcare delivery to make an impact on day-to-day access to care. I have also worked across the spectrum of sizes of healthcare companies from venture backed startups to Fortune 100 publicly traded companies. These experiences have not only shown me how badly our healthcare system needs change, but the dire need for new, diverse leadership. That’s why the CEO role at Oxeon is so appealing to me, because it combines executive search with company creation and investment to ignite real change.”

Ms. Millsom explains that when she was thinking about her next role, candidly she was struggling with which area of healthcare to take on next. “I care deeply about women’s health, primary care, and end-of-life care,” she said. “The exciting opportunity at Oxeon is that I can work with leaders across multiple healthcare entities. I intend to use that experience to work closely with executives, investors, and leaders to help them recruit, build, and retain impactful mission driven teams. At Oxeon, we connect people and ideas to change healthcare.”

Executive Search Services

Oxeon Search is one of Oxeon’s three core businesses — search, investments and venture studio — that collaborate closely to improve healthcare for millions of people. “Search is critical to fixing our broken healthcare system,” said Ms. Millsom. “Without the right, diverse leaders, products, services and ideas alone won’t make a difference. Oxeon’s extensive relationships allow us to connect leading investors, entrepreneurs, and executives to the insights and ideas that are transforming healthcare.”

Oxeon has already placed more than 1,000 executives in transformative healthcare roles. “As I step into the CEO role and look to expand upon this impact, I see tremendous growth opportunities to identify promising leaders with fresh perspectives and new voices to accelerate change,” Ms. Millsom said. “From the start, Oxeon has been committed to bringing more women and people of color to leadership positions. Our Break into the Boardroom program, in partnership with Deerfield Management and Welsh, Carson, Anderson & Stowe, has helped women, including me, get recognized and selected for boards. We also serve as a vital connector to networks of funders, and we help innovators build leadership teams that get their ideas off the ground or take them to the next level. I look forward to expanding access to capital for people of diverse backgrounds and experiences. I’ll make it a priority to continue diversifying our team at Oxeon and cultivating the mutual trust, respect and understanding that we need to broaden our perspective and capture new opportunities.”

The demand for exceptional senior leaders in healthcare has never been greater, according to Ms. Millsom. She says that the combination of the pandemic and the macro financial environment creates both challenges and opportunities. “It is when our healthcare system is most stretched and the old way of doing things is at a breaking point that allows true innovation to come forward,” she said. “The pandemic created significant workforce shortages — so we need to think differently about how best to attract and retain frontline workers to deliver care. The macro funding environment makes it more difficult to acquire capital.”

“We are seeing that healthcare organizations across the spectrum, from start-ups to publicly traded companies, need leadership who can think beyond growth at all costs and bring creativity to building sustainable business models,” said Ms. Millsom. “There has never been a more important time to ensure that more and more of the system moves from fee-for-service transactions to value-based care and brings diverse perspectives to the table.”

Growing and retaining healthcare workforces in this challenging environment requires unique leadership skills, according to Ms. Millsom. “We also see the demand for more proven executives – including those outside of healthcare – that have scaled high growth companies to deliver sustainable growth for the future,” she said. “Healthcare also continues to need more of a consumer lens and leaders with firsthand experience to help convey the perspectives of the patient in designing systems that truly listen to patient and family needs.”

“These areas have been a focus of Oxeon since our beginning and will continue to be foundational to our approach and focus,” Ms. Millsom said. “Being a trusted partner to executives, founders and investors has never been more important. This is what Oxeon does best.”

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media

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