Lochlin Partners Lands CFO for Directed

September 11, 2018 – Executive search firm Lochlin Partners has placed Naresh Idnani as the new CFO at Directed, a leader in the connected car and automotive electronics aftermarket space. Lochlin managing partner Patrick Friel led the assignment.

“Naresh brings an impressive record of accomplishment in financial and business management to Directed,” said Bob Struble, CEO of Directed. “His broad skill-set and diverse experience base makes Naresh a perfect fit for our business. I’m thrilled to welcome Naresh to our executive team and confident he will help Directed build on our strong performance and industry leading position.”

Prior to joining Directed, Mr. Idnani served as CFO of Innovative Hearth Products, a manufacturer of indoor and outdoor fireplaces. Previously, he held CFO and senior financial management roles at large and midsize companies including Neutrogena, Sun Microsystems and Johnson & Johnson.

In his new role, Mr. Idnani will oversee all aspects of Directed’s finance and human resources functions. “I can’t imagine a more exciting time to join Directed,” he said. “Directed is leading the innovation in the aftermarket connected car space. Working with Bob and his executive team to build upon the great Directed legacy was an opportunity I could not pass up.”

Leading Search Consultants

Lochlin Partners, based in the Washington, D.C., area, conducts searches for board and executive-level positions within government & corporate affairs, government contracting, technology & services, higher education, the public sector, financial services and healthcare.


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For almost 20 years Mr. Friel has provided executive recruiting and leadership advisory services to a broad range of clients. He works extensively with government, technology and professional services organizations, trade and membership associations and non-profits, helping build their management teams.

CFO Confidence Crisis

Few roles are as important as the chief financial officer at most companies, but the CFOs today who are thinking about tomorrow are growing nervous about a key talent issue. They just don’t think anyone else in the company can assume their role.

Indeed, according to Korn Ferry survey, 81 percent of CFOs surveyed say they want to groom the next CFO internally, but they don’t believe that there’s a viable candidate in-house. Currently, about half of new roles are filled internally.

“The current CFO is the one charged with identifying and developing that talent, and since they know best the skills required to meet what’s coming, they are realizing the internal bench isn’t fully prepared,” said Bryan Proctor, senior client partner and global financial officers practice lead at Korn Ferry.

The lack of confidence is owed in part to CFOs feeling that their firms’ leadership development programs haven’t kept up with the rapidly changing role of CFO, Korn Ferry said. Core functions such as finance and accounting are increasingly being combined under one role, with CFOs citing a lack of resources or skills and career development opportunities as reasons for the merging. Korn Ferry surveyed more than 700 CFOs worldwide, asking them about their own internal talent pipelines. The top two abilities CFOs feel their direct reports need to develop are “leadership skills and executive presence” and “strategic thinking.”

“The tapestry of skills and experiences CFOs of today and tomorrow need are vastly different than what was needed in the past,” said John Petzold, senior client partner and CXO optimization lead at Korn Ferry. “The reason subfunctions are merging is because the focus is less on a role or person and more about the capabilities that need to be covered by a set of individuals.”

In essence, the CFO function is being deconstructed for optimization, according to Korn Ferry. Leaders are breaking down necessary functions based on their organization’s strategy and identifying people with a combination of those skills and piecing them together to get the right set of talent to execute against that plan. Core financial functions such as taxes, capital allocation, and M&A still need to be done accurately and in compliance with regulations, of course. But experts say the CFO role is becoming more about adapting and deploying talent in the most efficient manner possible.

“The leadership profile of the future CFO is less about tactical, direct experience, and more about learning agility, adaptability, and big-picture global perspective,” said Mr. Proctor. “That kind of nimbleness and ability to pivot isn’t naturally ingrained in the typical CPA.”

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; Stephen Sawicki, Managing Editor; and Andrew W. Mitchell, Managing Editor – Hunt Scanlon Media

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