Marketing & Sales

A fully technology-enabled marketing and business development process—it’s the Holy Grail for today’s legal marketers. But in most law firms, the “martech stack” has been pieced together over time with multiple technology platforms and limited integration among them. In fact, Calibrate Legal’s research has found that the typical law firm used 17 separate marketing technologies, and that lack of integration is the #1 technology challenge facing CMOs. A fragmented martech stack can cause a host of problems – including inefficient workflow, low quality data, lack of acceptance by users, low ROI on technology spend, and inability to measure results.