ABOUT US

Grey Search + Strategy provides customized, strategic recruiting and branding services for a wide range of company types and sizes—from smaller organizations on a fast growth track to larger, fortune 500 companies seeking a solid, consistent and invested partner. From mid-level to executives, Grey excels at finding the best talent for the best opportunities in a wide range of industries, including manufacturing, medical, construction, telecommunications, transportation and more.

Unlike traditional firms that focus more on “fill” than “fit,” Grey treats every opportunity as unique. So we go to uncommon lengths to explore that “grey area” beyond ink and paper to understand what makes our clients and candidates tick. We visit every client facility, collaborate with leadership, meet with staff, ride along with sales reps…whatever it takes to become a virtual extension of your business, to enhance your brand, and customize a search strategy that delivers team members that truly fit your culture—not just fill your job.

And Grey takes it up another notch over other firms by integrating branding capabilities into our arsenal, helping us strengthen all of the ways candidates and customers encounter your company, helping you make positive, lasting impressions. With whip-smart strategy, dynamic design and captivating content, we ensure every element of your brand is working for you—not against you.

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We visit every client facility, collaborate with leadership, meet with staff, ride along with sales reps…whatever it takes to become a virtual extension of your business, to enhance your brand, and customize a search strategy that delivers team members that truly fit your culture—not just fill your job.

Solutions and Expertise

Grey Search + Strategy provides customized, strategic recruiting and branding services for a wide range of company types and sizes—from smaller organizations on a fast growth track to larger, fortune 500 companies seeking a solid, consistent and invested partner.

Solutions
  • Advisory Services
  • Diversity & Inclusion
  • Executive Search
  • Leadership Consulting
  • Leadership Develop.
  • Onboarding
Industries
  • Advertising/Marketing
  • Aerospace/Defense
  • Agriculture
  • Automotive
  • Chemicals
  • Communications
  • Construction
  • Consulting
  • Consumer
  • Consumer Products
  • Consumer Services
  • Devices
  • Engineering & Archit.
  • Industrial
  • Industrial Products
  • Life Sci./Healthcare
  • Manufacturing
  • Media & Entertainment
  • Medical Devices
  • Natural Resources
  • Oil & Gas
  • Professional Services
  • Retail
  • Supply Chain
  • Technology
  • Transportation
  • Utilities
Functions
  • Business Development
  • CEO/President
  • Customer Service
  • Development
  • Diversity & Inclusion
  • General Management
  • GM/Operations
  • Human Resources
  • Manufacturing
  • Marketing & Sales
  • Supply Chain

News Briefings

Prodigy Search to Recruit CHRO for FIFA World Cup 2026

Over the last quarter century, the sports sector has grown into a formidable global industry. Historically, professional sports teams operated on a relatively modest level, with league officials, team owners, managers, and coaches surrounding themselves with people they knew and trusted from their own small worlds. College sports teams relied on in-house search committees and

Focus Search Partners Acquires Brad Martin & Associates

Executive search firm Focus Search Partners, a Vaco company, has acquired Brad Martin & Associates (BMA), a Minneapolis, MN-based boutique executive search firm. Firm principals Brad and Andy Olson will continue to operate from their offices in Minnesota as managing partners for Focus Search Partners. Deeply rooted in industrial, manufacturing, and distribution clients, BMA has

Blue Rock Search Recruits VP of Global Talent Acquisition for LiveRamp

Executive recruiters are in hot pursuit of chief human resource officers and other senior-level HR leaders across the nation. Why such pent-up demand for top flight HR experts? Corporate leaders want HR leaders who are sophisticated, proactive, and strategic-minded, with strong business savvy to drive their people capabilities like they would a P&L, according to

Peña Search Seeks New Executive Director for Leadership ISD

During a time of tremendous societal transformation, not-for-profit organizations provide support and stability for individuals and their communities.  Executive recruiters say today’s not-for-profits face a growing need for exceptional leaders. Carlos González Peña and Travis Hillier of Peña Search were recently called in to find a new executive director for Leadership ISD (LISD) in Dallas. Since its inception,

Press Releases

Brimstone to Use Mogul’s Diversity Hiring Platform – Carbon-Negative Cement Producer Brings on Diversity Hiring Firm

(NEW YORK) – Mogul, Inc., a disruptor in the HR Tech and executive recruiting industry, today announced that it has signed a deal with Oakland, CA-based Brimstone. Brimstone is a venture-backed climate technology company that created the world’s first carbon-negative portland cement.  In the past year, Brimstone raised $55 million in Series A funding and

RevelOne Recruits Senior Director of Product Marketing for Product School

Greenwood Village, CO-based executive search firm RevelOne has assisted in the recruitment of Tanya Jacob as Senior Director of Product Marketing for Product School. The search was led by by Ashley Gompertz and Claire McCarthy. Tanya’s immense skillset in product position, messaging, sales enablement and ABM strategy made for a perfect fit for the role. Product School is a global leader

RevelOne Recruits Vice President of Retail Sales for Sifter

Greenwood Village, CO-based executive search firm RevelOne has assisted in the recruitment of David Johnson s Vice President of Retail Sales at Sifter . The search was led by Eric Guajardo and  TayGabbi Landreneau. David brings a strong background in selling complex SaaS solutions into multi-national retailers alongside a passion for building teams and driving growth. Sifter is a

Justin Gardner Named Senior Director of Strategy at Mohawk Industries

CarterBaldwin Executive Search is proud to partner again with Mohawk Industries (NYSE: MHK) as they appoint Justin Gardner Senior Director of Strategy. In this role, Justin will lead supply chain optimization projects, partnering with sourcing, manufacturing, and product teams of each business unit, along with Mohawk’s warehousing, transportation, product planning, technology systems, and customer experience

MULTIMEDIA

In the Media

2019 40 Under 40: Alissa Henriksen, Grey Search + Strategy
Henriksen, 37, is the co-founder of Grey Search + Strategy, one of the largest executive search firms in the Twin Cities when ranked by executive placements. She’s also involved with the Minnesota Chamber of Commerce…

Grey Search founders on what it takes to recruit manufacturing leaders
Married couple Lucas and Alissa Henriksen are the two-person team behind Grey Search + Strategy, one of the largest executive search firms in the Twin Cities when ranked by executive placements.

Women Who Lead 2018: Empowering Future Leaders
On January 18, 2018 we celebrated Minnesota Business magazine’s 2018 Women Who Lead honorees.