June 29, 2017 – As business becomes more global and complex, and power shifts from producers of goods and services, to consumers, the chief marketing officer’s job of planning and coordinating marketing activities has become more challenging, according to recruiters. But executive search firms have no shortage of assignments for this important C-level position. In one example of this growing need for marketing leaders, executive search firm MarketPro has recruited Tim Surowiecki as the CMO of Sono Bello.
Sono Bello was looking for a strategic marketing leader who could raise its rapid growth to the next level. That included diversifying and modernizing its marketing strategy to better reach its target audience.
Finding the Right Executive
“We always enjoy working with clients who have big growth goals and a track record of success,” said Bob Van Rossum, president of MarketPro and lead on the assignment. “By all measurements, Tim is a fantastic candidate. He’s the complete package and has the marketing vision, leadership and executive presence necessary to be successful in this role. Additionally his data-driven analytical approach will allow Sono Bello to make great decisions on where they invest their marketing dollars for maximum return.”
Mr. Surowiecki previously worked in New York at Horizon Media, where he was vice president of digital media, search & analytics and then, VP, associate managing director of direct marketing. His work in both direct-response marketing as well as digital media give him the experience to tackle Sono Bello’s marketing challenges.
“MarketPro exceeded our high expectations,” said Thomas Barr, president of Sono Bello. “We had multiple great candidates to choose from, making for a difficult decision. In the end we are confident we got the best possible person for the role. We are thrilled to have Tim on the team.”
Mr. Surowiecki said he sees his new role as a great opportunity to contribute to the firm’s growth. “I’m thrilled to join the Sono Bello team and look forward to advancing the data-driven marketing investments and analytics practice needed to support the aggressive future growth plans,” he said.
Sono Bello has the largest private group practice of experienced plastic surgeons in the U.S. With its network of professionals collectively sharing their experience and techniques, the organization will continue to build a comprehensive database of the latest body contouring and facial rejuvenation skill-sets and innovations.
As CMO Post Evolves, Role of Recruiters Seen As Pivotal
As companies become more global and complex, marketing — and the chief marketing officer (CMO) position in particular — has taken on an increasingly crucial and strategic role in moving businesses forward.
Chief Marketing Officers
Current business landscape demands have increased the contribution from chief marketing officers, the latest research report from Forrester and Heidrick & Struggles reveals. The survey found that CMOs are building strong relationships with the head of product and research & development to prepare the organization for digital disruption.
“We see CMOs moving beyond functional expertise to assume responsibility for driving overall growth within their organizations,” said Sheryl Pattek, VP, CMO executive partner at Forrester. “They are evolving into key strategic partners on the executive team, and know that collaboration with the rest of the C-suite will be instrumental to their success.”
“Today’s CMO works with the CEO to accelerate the organization and drive transformation. CMOs also collaborate with other members of the C-suite, especially with a company’s top HR executive to shape the company brand,” said Christine DeYoung, a partner at DHR International. “As such, chief marketing executives are gaining rapidly in stature and influence in the C-suite.”
Papa John’s Pizza named Brandon Rhoten as global CMO. Assisting in the search was Hudson, MA-based Pollard Search Group. Founder and managing partner Stephen Pollard led the assignment for the Louisville-headquartered pizza delivery company. The firm completed the search in just 67 days.
PFM Executive Search has placed Paul Hawes as chief marketing officer of destination marketing organization Tourism Victoria. Mr. Hawes has more than 22 years of progressive tourism marketing and sales experience. He arrived in Canada after leading Destination New South Wales (Australia) to expand its presence in the European market.
Caldwell Partners recruited Ann Sung Ruckstuhl as chief marketing officer of publicly traded technology company Unisys Corporation. Jim Bethmann, managing partner and co-leader of the firm’s TMT & IT services and information security practices, led the search. Most recently, Ms. Ruckstuhl was CMO at SOASTA.
HVS Executive Search has placed Mark Mears as chief marketing officer of Slim Chickens. The fast-casual restaurant plans to grow to 600 locations in the next 10 years and needed a marketing executive to further fuel this effort. CEO Court Williams led the search along with vice president Bill Conn.
BSG Team Ventures placed Robert Birdsong as chief marketing officer at the Human Capital Institute (HCI). Mr. Birdsong was previously with CEB Global where he developed and led marketing strategy to achieve product positioning, brand awareness and lead generation for CEB’s talent management solutions.
Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; Stephen Sawicki, Managing Editor; and Chase Barbe, Managing Editor – Hunt Scanlon Media