MarketPro Recruits CMO for Southern New Hampshire University

May 3, 2017 – Executive search firm MarketPro has recruited Alana Burns as chief marketing officer of Southern New Hampshire University’s (SNHU) online division. Ms. Burns most recently served as senior vice president of strategic initiatives, branding and marketing at the American Lung Association. Her previous experience in the non-profit sector made her especially well-qualified for this role, said MarketPro president Bob Van Rossum.

“It was great to work on this CMO executive recruitment with SNHU where mission drives everything they do,” he said. “The university is at the center of redesigning higher education, allowing greater access at lower cost for a top degree. It comes as no surprise they have been growing; our job was to find them a top marketing leader who could take them to the next level.”

SNHU wanted not only a top marketing leader, but its new executive had to have an authentic connection to the mission of improving the quality and availability of higher education,” said Mr. Van Rossum. “In both of those considerations, Alana was an exceptional choice.”

“Our search process with MarketPro was great. The quality of the candidates exceeded our high expectations,” said Amelia Manning EVP, College of Online and Continuing Education. “Every candidate presented added value to the overall process. We are thrilled to welcome Alana to our team, she is the right person to take our marketing to new heights.”

Mr. Van Rossum said he was able to bring the client multiple candidate options from across the country. “They were adamant in not wanting someone from a large, traditional university who was used to wading through bureaucracy and red tape. Our recruiters knocked it out of the park with this slate of talent.”

SNHU is a regionally accredited, non-profit, private university based in Manchester, NH. With 3,000 students enrolled on campus and more than 80,000 students online, SNHU is one of the largest online universities in the country. Headquartered in Atlanta, MarketPro is a woman-owned executive recruitment firm focused on finding chief marketing officers, matching high-performing marketers with clients who need their skills and experience.

Chief Marketing Officers

As business becomes more global and complex, and power shifts from producers of goods and services to consumers, a CMOs responsibility of planning and coordinating an organization’s marketing activities has become much more challenging, according to recruiters specializing in the function.

Current business landscape demands have increased the contribution from chief marketing officers, the latest research report from Forrester and Heidrick & Struggles reveals. The survey found that CMOs are building strong relationships with the head of product and research & development to prepare the organization for digital disruption.

With that said, companies continue to use executive search firms to fill this important C-level position. Here’s a look at a few recent assignments taken from the Hunt Scanlon Media archives:

Contributed by Dale M. Zupsansky, Managing Editor, Hunt Scanlon Media

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