Marketing Firm Launches Bassett & Bassett Executive Search

April 25, 2016 – Bassett & Bassett Executive Search LLC has been launched by Bassett & Bassett Communication Managers and Counselors, a global strategic communication management and marketing firm. Victor A. Koppang has been appointed its president and chief executive officer.

The new search firm focuses on finding primarily C-level leadership for organizations. Its clients range from individual entrepreneurs to FORTUNE 100 companies, including financial services institutions, manufacturers, educational institutions, healthcare systems, environmental services, entertainment companies, professional services firms, food services & retail concerns, fine & performing arts institutions, associations, software providers and digital agencies.

Mr. Koppang most recently served as president and CEO of Detroit Thermal. He has also served in various senior leadership roles with Fortune 100 companies, including Xerox, Honeywell, Carlson Companies and Sprint. He has also worked in the energy and healthcare sectors and held senior level roles in franchising and consulting.


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“Vic Koppang is a seasoned CEO with decades of C-suite transformational leadership experience,” said Leland K. Bassett, chairman of Bassett Business Group. “Vic knows that finding the right leadership is crucial and determines any organization’s survival and future growth. He’s been there. He’s done it. He knows what it takes to succeed.”

“Our affiliation in the Bassett Business Group gives us the unique and added advantage of blending data-driven applied human communication sciences and psychology with years of combined practical experience in organizational development,” said Mr. Koppang. “We use human communication as an added tool to make C-level suites excel.” Headquartered in Detroit, Bassett & Bassett offers marketing, branding, advertising, public relations, and social media services, among other services.

A number of organizations in recent months have formed executive search divisions:

Contributed by Dale M. Zupsansky, Managing Editor, Hunt Scanlon Media

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