SRi (Sports Recruitment International)


SRi is a leading executive search consultancy specialising in sports, media, entertainment, and lifestyle. Transforming the industry is at the core of what we do, working on roles where we can bring fundamental and important change to the industry in order to make it stronger.

Since 2001, we have worked closely with a wide variety of clients throughout the industry including rights holders, professional clubs and teams, international federations, governing bodies, corporate sponsors, venues, major events, broadcasters, media owners, agencies and sporting goods and lifestyle brands. Our activities extend beyond traditional executive search and include advising clients on their internal and external hiring strategy, new market entry and multi-vacancy projects. 

We have responded to globalisation within the industry by building a network of offices in Australia, Canada, China, Germany, Singapore, Switzerland and the UK. We support clients in implementing their international growth strategies through understanding local markets and by building trusted local teams, as well as advising on the complexities of relocating senior executives.

Completed Searches


Executive Search Gets ‘On the Ball’ In Sports Recruitment

For years, the majority of senior level search assignments emanated from traditional employers. Prominent among them: financial services and healthcare concerns, industrial and manufacturing companies, and consumer products giants. But as the search for talent expanded and grew more complex, institutions that at one time seemed insular moved to recruit more and more outsiders. Over

SRiCheyenne Names CEO

Executive search firm SRiCheyenne has named Jay Hussey as CEO. Chief executive and founder, Pat Mastandrea, has moved into a new role at the firm as vice chairman. SRiCheyenne was recently launched following the January merger of the US-based media and content recruitment provider, Cheyenne Group, and UK-headquartered SRi (formerly Sports Recruitment International). As CEO, Mr. Hussey will

Cheyenne Group Merges With SRi

There’s been yet another combination among search firm boutiques. The Cheyenne Group and SRi have merged, creating a global recruiting business dedicated to the fast growing media and sports & entertainment sectors. Financial details of the transaction were not disclosed. Founded in 1999, The Cheyenne Group provides search and consulting services by assisting management teams and

SRi Expands Into the U.S.

Executive search firm SRi (Sports Recruitment International) has expanded to the U.S. with the appointment of Steven Moser as a consultant. Mr. Moser becomes the first SRi appointment to be permanently based stateside, expanding the firm’s global reach that already includes bases in Australia, Canada, China, Germany, Singapore, Switzerland and the U.K. He will be based in Phoenix. Specializing

Sports Recruitment International Acquires Munich-Based Executive Search Firm

SRi (Sports Recruitment International) has acquired Munich-based sporting goods and fashion executive search firm, “heads for brands.” Andreas Huber, who served as chief executive officer of the firm, becomes head of sporting goods and fashion for SRi. Mr. Huber has more than 10 years of experience in recruiting for fashion, lifestyle (eyewear, bodywear, accessories etc.) and the sports industry (outdoor and


SRi merges With The Cheyenne Group, a U.S. Media and Entertainment Executive Search Firm

LONDON, January 27, 2017 — SRi, a leading executive search and consulting firm today announced a merger with The Cheyenne Group creating a unique global, boutique with unrivalled access to an established and robust global network of talent in related industry sectors. The combination of SRi and The Cheyenne Group brings together two leading brands with a rich

SRi Focusses on Japan with New Appointment

JAPAN, October 19, 2016 —SRi has expanded its offering into Japan with the appointment of exciting industry talent Yusuke Isoda as a Consultant, Japan. Joining the SRi Asia team based in Singapore, Isoda will focus on his native Japan as the country prepares to host a number of major global events in the next four years, including

SRi Work with Hockey Australia to Identify New High Performance Director

AUSTRALIA, September 23, 2016 — Hockey Australia has commenced the search for its new High Performance Director. The High Performance Director will be responsible for the leadership and implementation of Hockey Australia’s contribution to Australia’s Winning Edge targets and the development of strategies to ensure the sustained success of the sport and national teams at the elite level.

Leading Australian Sports Administrator Appointed CEO of New Perth Stadium

AUSTRALIA, September 20, 2016 — In a search led by SRi Managing Partner, Jonathan Harris, Mike McKenna – one of Australia’s leading sports administrators – has been appointed to the role of Chief Executive Officer at the new Perth Stadium. After almost 20 years in senior executive roles at Cricket Australia and the Essendon Football Club, Mr

SRi Grows High Performance Team into USA with Stateside Appointment

LONDON, July 22, 2016 — SRi, the leading executive search consultancy, has strengthened its high performance offering in the USA with the appointment of EXOS’s Steven Moser as High Performance Consultant. Moser becomes the first SRi appointment to be permanently based stateside, growing the company’s global reach that already includes bases in Australia, Canada, China, Germany, Singapore,