i4cp Adds Human Capital Management Expert as CMO

November 5, 2012 – The Institute for Corporate Productivity’s (i4cp), network of HR and business professionals focused on people practices that make high-performance organizations unique, has added Kevin Martin as chief research and marketing officer. Mr. Martin joins i4cp from Aberdeen Group (a Harte Hanks Company) where he built the company’s human capital management (HCM) research practice and served in several roles, including VP and principal analyst for HCM, SVP of research operations, and most recently SVP of international operations. Mr. Martin is a highly sought-after speaker on all elements of workforce and talent management, has published more than 100 research assets (including papers, articles, webinars, videos, etc.) pertaining to best-practices in human capital management, and has extensive global experience in HCM. “I am ecstatic to have Kevin Martin join i4cp,” said i4cp’s CEO Kevin Oakes. “With his long history in the human capital industry―in addition to proven success in building and leading cutting edge research organizations―Kevin will play a critical role for us as i4cp continues to grow.”

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