September 9, 2016 – Hunt Scanlon Media recently launched its Recruiting Industry Media Center (IMC), a newly-developed service designed to help companies, academic institutions, non-profit organizations and other entities with their human capital and talent acquisition needs.
As a real-time, high touch product, the IMC allows end users to research and conduct in-depth due diligence on leading search firms and talent leadership providers on a global basis. These include large generalists to boutique specialists located in the U.S., Canada, Europe, Asia and South America.
An Industry First
“The world has gone fully digital as seasoned CEOs and C-level executives now hold technology in their hands every day,” Bassett & Bassett Executive Recruiting chairman Leland K. Bassett said. “Hunt-Scanlon is once again leading the pack with this first digital recruiting directory, making it fast, easy and comprehensive for finding and recruiting the best human capital.”
The IMC includes dozens of firms that recruit senior leaders in any number of sectors, including financial services, healthcare, consumer products, the industrial & manufacturing sectors, aerospace & defense, and legal as well as other key industries that use executive recruiters regularly.
“This new product takes the place of the print directories which we published for years,” said Christopher W. Hunt, Hunt Scanlon president. “The Industry Media Center is not only far more sophisticated, but in an industry where technology is so broadly used we can now reach tens of thousands of companies through digital campaigns that are targeted to the most relevant decision-makers engaged in external hiring initiatives,” he added.
“The IMC provides us with a professional platform to showcase our services to clients and potential clients,” said Dan Ryan, president of Ryan Search & Consulting. “Staging our business here affords us the option of pointing clients to an industry-specific website where we can be viewed in comparison to other top rated search firms.”
Designed for Corporate Decision-Makers
The IMC is designed for corporate use and provides a number of exceptional functions to help clients navigate the product which is housed on Hunt Scanlon’s website: http://huntscanlon.com/industry-media-center/.
“The user enters through the IMC homepage where they can effect a number of queries,” said Chase P. Barbe, Hunt Scanlon vice president, media & digital content. Mr. Barbe said that once a search firm’s results appear, clients can enter each profile that matches that query to conduct further due diligence. “We have designed it in such a fashion that everything you need to know about each search firm is housed in their profile — from basic overview data points to more sophisticated components like multimedia videos, access to partner profiles, media links to key articles and industry rankings.”
A Digital Product Built for the Transitioning Search Sector
Mr. Barbe said that live Twitter feeds and other social media links are also embedded in each firm profile. “Because of the changing nature of executive search we are also highlighting expanding solutions as a query selection,” said Mr. Barbe. “Therefore, firms that provide ancillary services like assessment, onboarding, executive coaching, culture shaping, directorship consulting or leadership development, for example, can be easily identified,” he said.
“We also post every press release of each participating firm. This is our attempt to provide a centralized repository of real-time news, including completed search assignments, new consultants hires, survey results and any other relevant information,” added Mr. Barbe. Each press release also scrolls real-time on the Hunt Scanlon homepage for added visibility, he said.
Hunt Scanlon is promoting the IMC to over one million companies during the product launch inaugural year. “We have developed a very aggressive series of ongoing campaigns to put the IMC front and center to a myriad of key hiring decision-makers,” said Adam Shapiro, Hunt Scanlon’s director of marketing and brand management. “These include CHROs, heads of talent acquisition, board members, and C-suite and line executives who are regularly involved in the high-end search process.”
Mr. Shapiro said that he and his team are going to initiate ongoing campaigns through a number of channels all designed to create significant awareness and visibility. “We will also be using social media, including Twitter and LinkedIn, to heavily promote the IMC.”
Today, almost every professional organization uses executive search in some capacity, said Mr. Hunt. “The Industry Media Center is designed for use among all of them.”
Partnering with Hunt Scanlon Media
Contributed by Scott A. Scanlon, Editor-in-Chief, Hunt Scanlon Media