Boyden Names Global Consumer and Retail Practice Leader

March 13, 2017 – Executive search firm Boyden has named Cornelia Tänzler as leader of its global consumer and retail practice.

Ms. Tänzler, who is managing partner of Boyden Switzerland, brings extensive experience in the sector across Europe. She has built a prestigious client portfolio with many C-level and board searches having now been completed.

Ms. Tänzler has specialized expertise in fast moving consumer goods (FMCG), global luxury brands, fashion and leading department stores. She also has functional expertise in CEO, COO, chief digital officer, marketing, design, manufacturing, sales, human resources, and non-executive board appointments. Before joining Boyden, Ms. Tänzler was managing partner at Heads! Executive Consultancy. Earlier in her career she gain search experience with Korn Ferry.

“The change in the consumer and retail industry is happening at an exponential pace. The proliferation of technology and innovation across all aspects of our lives is changing consumer shopping behaviors and raising their expectations when engaging with brands,” said Ms. Tänzler. “Brands become more agile and consumer-centric to compete in this hypercompetitive and rapidly evolving global marketplace.”


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The rapidly growing influence of Millennials, a new generation of power consumers, she said, is also changing the paradigm. “Successful brands must navigate the tension between change and continuity. Our clients turn to Boyden’s consumer & retail practice to help them build leadership teams able to succeed in a disruptive market.”

“Cornelia has built an impressive practice in Switzerland since she joined Boyden in 2015,” said Armin Meier, Boyden Zurich’s managing partner and leader of Boyden’s global industrial practice. “She works closely with leading Swiss and international companies to understand the complexities of their business and ensure the right leadership fit. I am very proud of our Swiss team. With Cornelia taking the firm’s global consumer lead, two of Boyden’s global practices are now headquartered in Switzerland.”

Expansion Plans

Boyden has recently expanded across several global regions:

Just recently, Boyden expanded its staff in Atlanta with the addition of Steve Nilsen as a partner. Mr. Nilsen brings expertise in global marketing and executive search. Most recently, he was a partner with recruiting firm SSi-SEARCH, where he specialized in the placement of C-level executives in the consumer and healthcare sectors.

The firm started the year announcing that Signium Australia, formerly known as Crown & Marks, had joined Boyden to establish a major presence in the Australia and New Zealand region. Its new Australia team is led by managing partners Allan Marks and Alun Parry. They are joined by 15 professionals, including two managing partners, two partners, one principal and an associate and administrative team. These additions increase the firm’s reach in key global practices and functional sectors, including industrial, education, consumer, professional services, technology, financial services and board of directors.

Boyden also opened a new office in Kyiv, Ukraine in an effort to strengthen its presence in Central and Eastern Europe and the emerging markets. Boyden Ukraine is led by managing partner Alexey Dolgikh, a talent and leadership solutions advisor in the region. The new Ukraine team of seven professionals also includes principals Alina Litvinova and Oleksiy Rudyk.

In September, the firm named Gary Claus as a partner in its Pittsburgh office. Mr. Claus is well known for his expertise in financial and professional services recruiting. Most recently, he served eight years as a managing director with Jade Group LLC, an executive search and consulting firm specializing in assignments for senior level executives in the financial, accounting, tax, internal audit, information technology and legal fields.

Boyden also added Tracy Grajewski as a partner, also in its Pittsburgh office, this past year. Ms. Grajewski previously founded Laurel Summit Insights, a consulting firm geared to the business needs of clients undergoing transformation. Before that, she served as senior vice president of human resources at integrated delivery insurer Highmark Health, where she led an organizational redesign in tandem with the integration of a large acquisition.

Contributed by Dale M. Zupsansky, Managing Editor, Hunt Scanlon Media

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